It’s hard to imagine flying used to be glamorous. Now it seems like a collection of broken dreams. The links:
Apple’s newest iPhone release was covered from every conceivable angle. One interesting question is what effect if any it will have on mobile advertising. The iPhone 5 has plenty of new bells and whistles, but it also follows a pattern: phone screens are getting bigger. That’s some good basic news for mobile advertising, which has suffered from the problem of a small creative canvas. Most ads I see on the iPhone are barely readable. An extra 176 pixels will help. (Adexchanger)
Every brand is falling all over itself to get fans, pretty much begging for them. That set up a very nice creative countermove by Grey Poupon. It is making liking its brand a privilege, not a right. Grey Poupon has a Facebook app that will figure out if you’re snooty enough to be a fan. Clever effort that’s somewhat reminiscent of Whopper Sacrifice by Burger King. (Adweek)
It’s funny how everyone grows up to be their parents. Digital shops are finding that out. They were at one time the renegades against the old order, the dinosaurs that were labeled traditional agencies. Now some digital shops, such as R/GA and AKQA, are finding themselves quite large themselves. The question is whether their knack for reinvention will keep them from fossilizing like those they came to bury. (Financial Times)
You know things are spinning out of control in Silicon Valley when a venture capitalist is decrying hype in TechCrunch. But that’s where we are. Vinod Khosla is making the sensible case that many of these new companies coming out of startup factories like Y Combinator are nothing more than shoddy products with fancy marketing material. The good news, as Barry Diller once said, is that the people who are going to lose lots of money (the VCs) can afford it. (TechCrunch)
Too often ad execs don’t practice what they preach. Can’t accuse Deep Focus CEO Ian Schafer of that. He’s been preaching the gospel of brands speeding up to be relevant in social media. So when Clint Eastwood starting talking to an imaginary Obama, Schafer scooped up the @invisibleobama Twitter account and started answering. The account became a mini-hit, which is detailed in a piece in The New York Times. It’s also sure to serve as Exhibit No. 1 when Schafer is talking to clients about how to behave in social. (The New York Times)
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
