It’s hard to imagine flying used to be glamorous. Now it seems like a collection of broken dreams. The links:
Apple’s newest iPhone release was covered from every conceivable angle. One interesting question is what effect if any it will have on mobile advertising. The iPhone 5 has plenty of new bells and whistles, but it also follows a pattern: phone screens are getting bigger. That’s some good basic news for mobile advertising, which has suffered from the problem of a small creative canvas. Most ads I see on the iPhone are barely readable. An extra 176 pixels will help. (Adexchanger)
Every brand is falling all over itself to get fans, pretty much begging for them. That set up a very nice creative countermove by Grey Poupon. It is making liking its brand a privilege, not a right. Grey Poupon has a Facebook app that will figure out if you’re snooty enough to be a fan. Clever effort that’s somewhat reminiscent of Whopper Sacrifice by Burger King. (Adweek)
It’s funny how everyone grows up to be their parents. Digital shops are finding that out. They were at one time the renegades against the old order, the dinosaurs that were labeled traditional agencies. Now some digital shops, such as R/GA and AKQA, are finding themselves quite large themselves. The question is whether their knack for reinvention will keep them from fossilizing like those they came to bury. (Financial Times)
You know things are spinning out of control in Silicon Valley when a venture capitalist is decrying hype in TechCrunch. But that’s where we are. Vinod Khosla is making the sensible case that many of these new companies coming out of startup factories like Y Combinator are nothing more than shoddy products with fancy marketing material. The good news, as Barry Diller once said, is that the people who are going to lose lots of money (the VCs) can afford it. (TechCrunch)
Too often ad execs don’t practice what they preach. Can’t accuse Deep Focus CEO Ian Schafer of that. He’s been preaching the gospel of brands speeding up to be relevant in social media. So when Clint Eastwood starting talking to an imaginary Obama, Schafer scooped up the @invisibleobama Twitter account and started answering. The account became a mini-hit, which is detailed in a piece in The New York Times. It’s also sure to serve as Exhibit No. 1 when Schafer is talking to clients about how to behave in social. (The New York Times)
-
‘Lens of the West Coast’: Inside the L.A. Times’ new head of audio’s plan to focus the publisher’s podcasts
Aguilera wants people to one day associate the newspaper publisher with its podcasts and their West Coast "vibe and tone." But first, she is tasked with growing the L.A. Times' daily news show "The Times."
-
Member ExclusiveMedia Briefing: What publishers should watch for when meeting with blockchain vendors
In this week's Media Briefing, media editor Kayleigh Barber explores the primary questions publishers should be asking when evaluating potential blockchain partners.
-
‘Push back with brilliance’: Jared Belsky explains Acadia’s approach to acquiring other agencies and recruiting clients
Digital agency Acadia is focused squarely on winning mid-sized clients that the holding companies usually pass over or don’t treat seriously enough.
-
SponsoredHow advertisers are shifting mindsets to succeed amid iOS 15 and other identity challenges
On top of the impending cookie deprecation, Apple’s recent iOS 15 changes are causing concern for many advertisers by affecting pixels, IP addresses and email addresses. While these upcoming changes may be concerning for many, shifting mindsets and getting away from a binary way of thinking with solutions being 100% contextual or 100% universal IDs […]
-
Amid video growing pains, Amazon Live struggles to attract publishers
Amazon wants publishers to drive their audiences toward the ecommerce platform's shoppable videos. Many are skeptical.
-
Architectural Digest will publish its first global print issue as part of revamped international rollout strategy
As Condé Nast shifts to a consolidated global content strategy, editorial teams around the world are working more closely at AD to coordinate the publication of feature stories, videos and new franchises.
