Why Context Matters
When someone waiting at a coffee shop is passing the time on his iPad, it may not be the best time to send him an ad about cholesterol medication. Inviting the same consumer to do so while he’s at home watching a show or researching IRAs on the same device may find the same consumer in the right mind set to think about his or her health.
LG’s ad unit to offer guarantees on outcomes with CTV ad buys
LG's ad sales arm plans to offer advertisers guaranteed outcome-based ad avails, and claims to be the first provider to do so.
‘The liberation of the workplace’: Industry experts sound off on 2022, the year of the ‘Shecovery’
As the pandemic rages on, companies look to reverse course on the 'Shecession.'
How The Newsette’s founder earned $40M for the media company in 2021
Daniella Pierson diversified her newsletter business by building a creative agency to better serve the media company's advertising clients.
SponsoredInfographic: The future of CTV measurement
Connected TV has been inarguably one of the top marketing stories of 2021. As advertisers get ready for 2022, the great CTV shift has brought with it a slew of measurement challenges — with inconsistent metrics being chief among them. The good news is that CTV works and works well, and there is a bevy […]
‘Inaccurate and inflammatory’: Google moves to have Texas AG-led antitrust case dismissed
Google has rebuked charges that it compels publishers to use its ad server, manipulates ad auctions and colluded with Facebook as it moves to have antitrust charges dismissed.
Publishers use subscriber-only events to sweeten subscription pitches
The Washington Post and The Information's events exclusively created for subscribers can add more value to paying readers.