Lock in a year of Digiday+ for 35% less.
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Every year thousands of agency staffers from around the world descend on Cannes to soak up the sun and drink free rose, but they’re also looking for inspiration from their peers and the rest of the industry.
Digiday caught up with Tom O’Keefe, executive creative director for Draftfcb North America, to get a sense of why the festival’s importance is growing in the agency world, and what delegates hope to take away from their week besides a hangover and a hefty expenses report.
More in Media
Brands are getting creative as fuel costs raise shipping fees
UPS now has surge emergency fees for goods coming from India, China and Hong Kong to the United States.
The healthcare creator is finally diagnosing how they best fit into the creator economy
Healthcare creators are powerful brand partners, but they have to fit into the creator economy without sacrificing their credibility.
Media Briefing: As Google traffic ebbs, some publishers see social platforms as real revenue lines
Publishers are once again leaning on social platforms, but with a different playbook to offset declining Google traffic.