Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Every year thousands of agency staffers from around the world descend on Cannes to soak up the sun and drink free rose, but they’re also looking for inspiration from their peers and the rest of the industry.
Digiday caught up with Tom O’Keefe, executive creative director for Draftfcb North America, to get a sense of why the festival’s importance is growing in the agency world, and what delegates hope to take away from their week besides a hangover and a hefty expenses report.
More in Media
Urban Outfitters shifts its influencer strategy from reach to participation
Me@UO is Urban Outfitters’ new creator program leverage micro-creators with smaller, engaged communities that are passionate about the brand.
Media Briefing: Without transparency, publishers can’t tell if Google’s Preferred Sources feature benefits them
Six months in, Google’s Preferred Sources promises loyalty-driven visibility, but leaves publishers guessing at the traffic impact.
In Graphic Detail: Publishers chase video podcast growth, but audio still leads
Podcasting may be racing into video, but more listeners still prefer audio — leaving publishers caught between hype and habit.