Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Every year thousands of agency staffers from around the world descend on Cannes to soak up the sun and drink free rose, but they’re also looking for inspiration from their peers and the rest of the industry.
Digiday caught up with Tom O’Keefe, executive creative director for Draftfcb North America, to get a sense of why the festival’s importance is growing in the agency world, and what delegates hope to take away from their week besides a hangover and a hefty expenses report.
More in Media
AI surfacing is messy: Data shows publisher visibility and traffic often misalign
Reports tracking publishers in AI chatbots abound but conflicting rankings and uneven referral traffic reveal the murkiness of AI visibility.
GEO hype busted: How it differs (and how it doesn’t) from SEO
GEO is flooding media execs’ inboxes. But SEO veterans say these AI visibility services may not be as revolutionary as they seem.
Media Briefing: As AI search grows, a cottage industry of GEO vendors is booming
A wave of new GEO vendors promises improving visibility in AI-generated search, though some question how effective the services really are.