
Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →
Every year thousands of agency staffers from around the world descend on Cannes to soak up the sun and drink free rose, but they’re also looking for inspiration from their peers and the rest of the industry.
Digiday caught up with Tom O’Keefe, executive creative director for Draftfcb North America, to get a sense of why the festival’s importance is growing in the agency world, and what delegates hope to take away from their week besides a hangover and a hefty expenses report.
More in Media

Bleacher Report puts a fan-first spin on NFL coverage
Bleacher Report has 25 different show formats that will roll out throughout the NFL season and is forecasting a 50% revenue hike.

WTF is Model Context Protocol (MCP) and why should publishers care?
Model Context Protocol (MCP) is a buzzword gaining more traction, especially as publishers think about how to prepare for the agentic web. WTF is it, and why should they care?

Publishers and advertisers face new AI agent oversight hurdles
Who is really in control when agents are instructing other agents, and who is accountable if they make mistakes? That question is keeping some media and ad execs up at night.