Why Ad Tech Frustrates Reuters

As far as most digital publishers are concerned, the jury’s still out on whether or not automated ad trading is good for their bottom lines.

But at the Digiday Agency Summit in Utah yesterday, Vikram Somaya, vp of global operations and audience for Thomson Reuters’ consumer media devision, was pretty clear about his frustrations with agencies, online ad experiences, and the overall automated trading ecosystem. In order to attract serious brand dollars to the Web a lot needs to change, he suggested.

Check out our toasty fireside video interview with Somaya below.


https://digiday.com/?p=9674

More in Media

Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies for our two-part series on how publishers are optimizing revenue streams. In this second installment, we highlight their thoughts on affiliate commerce, diversification of revenue streams and global business expansion.

How sending fewer emails and content previews improved The New Yorker’s newsletter engagement

The New Yorker is sending newsletters less frequently and giving paid subscribers early access to content in their inboxes in an effort to retain its cohort of 1.2 million paid subscribers and grow its audience beyond that.

The Rundown: How Amazon is wooing publishers to bolster its $50 billion ad business

Enhancements to Amazon Publisher Cloud and debut of Signal IQ represent the triopolist’s latest adland overture.