As far as most digital publishers are concerned, the jury’s still out on whether or not automated ad trading is good for their bottom lines.
But at the Digiday Agency Summit in Utah yesterday, Vikram Somaya, vp of global operations and audience for Thomson Reuters’ consumer media devision, was pretty clear about his frustrations with agencies, online ad experiences, and the overall automated trading ecosystem. In order to attract serious brand dollars to the Web a lot needs to change, he suggested.
Check out our toasty fireside video interview with Somaya below.
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