What’s in, what’s out in Cannes
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The Cannes Lions are upon us. In what has become something of a tradition, we have come up with what will be in and what will be passé along the Croisette this year.
Lack of events revenue squeezes B2B media, forcing virtual volume — and innovation
Advertising, subscriptions and commerce have begun to recover. But events have not, and B2B media companies are feeling the squeeze.
TikTok’s Blake Chandlee on working with U.S. brands despite conflict with the White House
Blake Chandlee, TikTok's vp of global business solutions, downplays any compromising ties between the company and its country of origin.
‘That innovation budget has gone’: Publishers adapt to thwarted branded content studio growth
Publisher branded content studios — once thought of as the silver bullet for depleting display ad sales —are facing sharp declines.
SponsoredPublishers: Assessing risk and ensuring payments in times of crisis
As the industry navigates the continued impacts of COVID-19, here’s the questions publishers should ask their programmatic partners or ad management providers to protect themselves from clawbacks and lost revenue.
Member ExclusiveFinance is the new marketing: Why some ad tech companies are paying publishers early
Showing off a flush balance sheet could replace hiring the fancy yacht at Cannes as an ad tech marketing tactic.
‘Off the field business’: Sports is still shaky but sports business publications see a lucrative play
The business of sports has been turned upside down and a number of media companies are racing to capitalize on the opportunity.