What’s in, what’s out in Cannes

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Sign up for the Cannes Briefing for daily updates on what Digiday is doing this year at Cannes delivered every morning.

The Cannes Lions are upon us. In what has become something of a tradition, we have come up with what will be in and what will be passé along the Croisette this year.

More in Media

‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’

The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.

The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow

For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.

search referral traffic for publishers

Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric

Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.