What is the value of a Facebook fan? Not much, unless that fan is a “producer”, a highly influential social media tastemaker who brings insight and relevance to brand-consumer experiences online and distributes across the social graph.
The science of determining which fan is of value to your bottom line and which one is simply adding another click is a part of the territory explored in-depth by Syncapse in the report Increasing Campaign Effectiveness With Social Media.
The study found that 40 percent of consumers questions would change their purchasing behavior because of a positive Facebook recommendation and 60 percent said the same of information from a trusted blog source.
Download the entire study here
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During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness.
Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week.
Here is A sampling of other AI-related news from last week.