Limited spots remain:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

What Buyers Want

Last Tuesday at Digiday Video at the Roosevelt Hotel in New York, Universal McCann’s Elizabeth Firth, SMGx’s Suzanne Claassen and Horizon Media’s Mary Shirley joined Digiday’s Editor in Chief Brian Morrissey for the panel discussion “A View From the Buy Side.” See what these expert women in the industry have to say about TV and digital buying, fighting for great content, the long tail vs. the torso, what agencies want from networks and more. Watch Now.

Watch live streaming video from digiday at livestream.com

 

More in Media

Creators say it’s difficult to make money from news — with platform rules and brand guidelines

With more people getting news from creators than traditional media, those creators are still trying to build sustainable businesses.

Why CNN International is building for agentic ad market that barely exists yet

CNN International is still chasing its first agent-sold dollar by Q1.

Media Briefing: The transatlantic push to rein in stealth bots is gathering pace

U.S. and U.K. publishers are pushing for laws to crack down on stealth AI crawlers as bot scraping surges and demands for transparency grow.