11 seats left:

Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit

SECURE YOUR SEAT

What Buyers Want

Last Tuesday at Digiday Video at the Roosevelt Hotel in New York, Universal McCann’s Elizabeth Firth, SMGx’s Suzanne Claassen and Horizon Media’s Mary Shirley joined Digiday’s Editor in Chief Brian Morrissey for the panel discussion “A View From the Buy Side.” See what these expert women in the industry have to say about TV and digital buying, fighting for great content, the long tail vs. the torso, what agencies want from networks and more. Watch Now.

Watch live streaming video from digiday at livestream.com

 

More in Media

How Forbes is using ChatGPT referral data to create audience cohorts

Semrush and Similarweb provide information, including the prompts that led an AI platform user to click through to a publisher’s site, that Forbes is able to use to learn more about its AI-referred audience’s interests.

AI slop myths, debunked: What’s harmful, what’s hype, what’s just meh

AI slop has become a catch-all for low-quality AI content, because it’s fast, sticky shorthand. But that convenience hides the nuances that are emerging. 

Media Briefing: Overheard at the Digiday Publishing Summit Europe, October 2025 edition

Publishers said they have lost hope that traffic will ever bounce back, in a closed-door town hall session at the Digiday Publishing Summit Europe