8 spots left:

Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit

REGISTER

What Buyers Want

Last Tuesday at Digiday Video at the Roosevelt Hotel in New York, Universal McCann’s Elizabeth Firth, SMGx’s Suzanne Claassen and Horizon Media’s Mary Shirley joined Digiday’s Editor in Chief Brian Morrissey for the panel discussion “A View From the Buy Side.” See what these expert women in the industry have to say about TV and digital buying, fighting for great content, the long tail vs. the torso, what agencies want from networks and more. Watch Now.

Watch live streaming video from digiday at livestream.com

 

More in Media

‘We’re not trying to be TwitchTok’: Twitch adds new short-form video feature

Twitch is swinging big with a new short-form content push that should help more creators get discovered on-platform.

Yahoo becomes first licensee of ‘Spotify-like’ collective AI content licensing model

Yahoo is the first licensee of the Internet Licensing Collective, offering publishers a new way to get paid for content used in AI search.

Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps

The IAB’s new AI attribution framework promises to standardize measurement, but a lack of platform data leaves much of AI’s impact invisible.