Join us Sept. 14-16 in Miami to connect with top publishing leaders
Last Tuesday at Digiday Video at the Roosevelt Hotel in New York, Universal McCann’s Elizabeth Firth, SMGx’s Suzanne Claassen and Horizon Media’s Mary Shirley joined Digiday’s Editor in Chief Brian Morrissey for the panel discussion “A View From the Buy Side.” See what these expert women in the industry have to say about TV and digital buying, fighting for great content, the long tail vs. the torso, what agencies want from networks and more. Watch Now.
More in Media
Walmart finally starts supporting Apple Pay and Google Pay
Walmart will begin to support contactless payment methods at select Walmart stores and Sam’s Club locations
X creates a new revenue model for creators — but will it actually win them over?
X’s new “original content rewards program” seeks creators who publish high-quality content on the platform. Will it bring in more creators?
The IAB is developing a framework to tackle AI advertising measurement
The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.