SHAPING WHAT’S NEXT IN MEDIA

Last chance to save on Digiday Publishing Summit passes is February 9

SECURE YOUR SEAT

What Ad Sellers Really Think

Digiday partnered with SellerCrowd to find out what ad sellers really think about their jobs. SellerCrowd, a community of 6,600 sellers of digital advertising, sent out the survey to its users. The data below is based on responses from 262 respondents: 31 percent of respondents are in their 20s, 44 percent in their 30s, 17 percent in their 40s and 8 percent over 40. According to the survey, it looks like ad sellers wish they had more creative jobs, tend to keep the same drinking pace as clients and are frustrated with agencies. See our hand-drawn graphic illustrating the findings.

*Data shown was rounded to nearest whole number

More in Media

In Graphic Detail: The scale of the challenge facing publishers, politicians eager to damage Google’s adland dominance

Last year was a blowout ad revenue year for Google, despite challenges from several quarters.

Why Walmart is basically a tech company now

The retail giant joined the Nasdaq exchange, also home to technology companies like Amazon, in December.

The Athletic invests in live blogs, video to insulate sports coverage from AI scraping

As the Super Bowl and Winter Olympics collide, The Athletic is leaning into live blogs and video to keeps fans locked in, and AI bots at bay.