Anonymity No More?: Randi Zuckerberg thinks that online anonymity should not be allowed. She claims that this would help curb cyberbullying by making people identifiable by their real names and therefore accountable and hopefully more respectful. Hmm, that’s a nice thought, but Facebook already requires all members to use their real names and email addresses when joining, and, as we all know, that doesn’t stop people from making hurtful or distasteful comments on the site (remember people’s FB statuses regarding Japan’s World Cup Win?). Furthermore, people who want to get around these restrictions will with fabricated email addresses and names. Also, Randi is forgetting the many instances in which anonymity is necessary for personal protection; for example, when reaching out for support online regarding sensitive personal matters or political issues. As Facebook’s marketing director, you can’t help but wonder if Randi has other (financial) motives in mind. HuffPo
Tweet of the Day: Congressman Billy Long apologized for an insensitive remark he he posted on his Twitter account comparing America’s debt crisis to the late Amy Winehouse’s fate. The tweet read: “No one could reach #AmyWinehouse before it was too late. Can anyone reach Washington before it’s too late? Both addicted – same fate???” Too soon, Billy. Jezebel
State of the Web: Here is another state of the web roundup, but this one comes in fun, comic form. The Oatmeal
Not Helvetica: I know Helvetica is the font of choice for all cerebral aesthetes, but did you ever stop to think about how the other typefaces feel? Here is a note from dear, old Comic Sans. You know, that font you used to love to make WordArt with for fun signs and homemade cards? McSweeney’s
Website of the Day: Here are famous works of art with the main subjects replaced by marching ant lines. You’ll see what I mean. Anothersight
-
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
-
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
-
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
-
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
-
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
-
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
