Watch Eli Roth kill off social media stars on Snapchat

Eli Roth is doing what he does best — killing people.

The “Hostel” director is “killing” social media stars in a live, unnamed murder mystery that’s only airing on Snapchat. Set to star are Vine celebrities Logan Paul (8.1 million followers) and Simone Shepherd (3.1 million), YouTuber Lia Marie Johnson (1.7 million subscribers) and Instagram model Nick Bateman (3.3 million followers), among others.

The premise sounds like “Clue” meets “Scream”: they’re invited to a dinner party at a mansion and are murdered one-by-one. Viewers who add @CryptTV on Snapchat have 24 hours to collect clues to share on social media before the story vanishes. Debuting on Sundays, the weekly series is produced by Roth’s digital horror network CryptTV.

It helps that Roth tapped social media stars who have amassed several million followers collectively to draw an audience to such a niche offering. Although numbers of how many people follow CryptTV on Snapchat aren’t publicly available, the network has 1,900 Twitter followers and 28,000 followers on Facebook. Eli Roth has a much larger following with 268,000 Twitter followers where he’s heavily promoting the show by retweeting fans.

So far, the reaction to the campy show has been positive.

Roth isn’t the first person to produce an exclusive series for Snapchat, but his is certainly the most innovative. As for others, Steven Spielberg’s daughter Sasha stars in the Snapchat show “Literally Can’t Even” that was recently renewed for season two by the app’s original content channel. And Sofia Vergara is starring in a reality show on Fusion’s channel, which isn’t available in the U.S..

More in Media

Media Briefing: Publishers who bet on events and franchises this year are reaping the rewards

Tentpole events and franchises are helping publishers lock in advertising revenue.

With Firefly Image 3, Adobe aims to integrate more AI tools for various apps

New tools let people make images in seconds, create image backgrounds, replacing parts of an image and use reference images to create with AI.

Publishers revamp their newsletter offerings to engage audiences amid threat of AI and declining referral traffic

Publishers like Axios, Eater, the Guardian, theSkimm and Snopes are either growing or revamping their newsletter offerings to engage audiences as a wave of generative AI advancements increases the need for original content and referral traffic declines push publishers to find alternative ways to reach readers.