for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The Digiday Programmatic Summit Europe kicked off Sunday in Amsterdam, with discussion centering around the specter of ad fraud disrupting the shift to automated ad-buying systems.
Tom Bowman, svp of sales operations and commercial production at the BBC, tackled the topic in a session about “flushing out” fraud from the system. Bowman was also joined by Gerson Barnett, director of programmatic and third-party relationships at Future, to continue the discussion.
The livestream picks up again at 9:30 am Central European Summer Time (4:30 am Eastern Standard Time). It is embedded below.
More in Media
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.