Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The Digiday Programmatic Summit Europe kicked off Sunday in Amsterdam, with discussion centering around the specter of ad fraud disrupting the shift to automated ad-buying systems.
Tom Bowman, svp of sales operations and commercial production at the BBC, tackled the topic in a session about “flushing out” fraud from the system. Bowman was also joined by Gerson Barnett, director of programmatic and third-party relationships at Future, to continue the discussion.
The livestream picks up again at 9:30 am Central European Summer Time (4:30 am Eastern Standard Time). It is embedded below.
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