The Digiday Programmatic Summit Europe kicked off Sunday in Amsterdam, with discussion centering around the specter of ad fraud disrupting the shift to automated ad-buying systems.
Tom Bowman, svp of sales operations and commercial production at the BBC, tackled the topic in a session about “flushing out” fraud from the system. Bowman was also joined by Gerson Barnett, director of programmatic and third-party relationships at Future, to continue the discussion.
The livestream picks up again at 9:30 am Central European Summer Time (4:30 am Eastern Standard Time). It is embedded below.
More in Media
People Inc. CEO: We’re not turning off Google crawlers yet
People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.
WTF is a stealth crawler?
As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.
As Hollywood studios chase creator culture, ownership gets complicated
Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.