Ad technology company Vurve has rebranded as Lexity and announced the launch of an intent-driven platform for e-commerce advertisers.
The ad tech industry has focused on building elaborate systems of targeting and insight-gathering without recognizing that brands don’t really care about the gee-whiz elements, according to Lexity CEO Amit Kumar.
“We were as guilty as anyone of being tech-centric,” said Kumar. “Customers asked what does that really mean for my brand when we would talk about all of these complex elements of ad tech. They wanted to know what kind of effectiveness exists for one tool over the other.”
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During the Digiday Publishing Summit, execs from companies including Condé Nast, Dotdash Meredith and Thomson Reuters assessed the industry’s readiness.
Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week.
Here is A sampling of other AI-related news from last week.