How sportsbooks and publishers are rethinking the terms of content-based sponsorships
The economic slowdown is causing sportsbooks and publishers alike to reconsider their approaches to content-based customer acquisition campaigns.
A year after coming under Axel Springer’s control, Politico’s Europe and North American businesses are closer than ever
Politico is still realizing what a global brand might look like, but Politico EU's CRO Nicolas Sennegon is already pursuing an advertising business that extends across the pond.
SponsoredWhy online search is foundational for a post-cookies environment
How publishers can prevent cyberattacks after Fast Company’s hack
Tech executives shared what publishers can do to prevent getting hacked and avoid cybersecurity breaches.
Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
Luma Partners CEO Terence Kawaja believes we’re in the midst of a process he calls “the scientification of media.” This will mean challenges for existing players, particularly those without deep technology chops. It will also mean the confused advertising technology landscape will attract new entrants to consolidate the field. In a clip from his keynote conversation yesterday at DIGIDAY: TARGET, Kawaja discusses this trend and why he believes a company like SAP could easily become a very important player in advertising. See the full interview.
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