Digiday Publishing Summit:

Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

SECURE YOUR SEAT

Video: Why SAP Will Be an Ad Player

Luma Partners CEO Terence Kawaja believes we’re in the midst of a process he calls “the scientification of media.” This will mean challenges for existing players, particularly those without deep technology chops. It will also mean the confused advertising technology landscape will attract new entrants to consolidate the field. In a clip from his keynote conversation yesterday at DIGIDAY: TARGET, Kawaja discusses this trend and why he believes a company like SAP could easily become a very important player in advertising. See the full interview.

https://digiday.com/?p=5026

More in Media

Three publishers’ workforce diversity reports show DEI efforts remain sluggish

Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year.

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting

News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching. 

From sidelines to spotlight: Esports events are putting creators center stage

Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.