The digital media world’s fragmented attention like never before. The challenge for publishers and advertisers is how to combat that fragmentation to reach audiences effectively and efficiently.
Last Thursday I gave a talk on the subject at the Digital Impact conference in Belgrade, Serbia. The publishers and advertisers in a very different market have many of the same problems faced in the world’s largest digital media market. In fact, the conference featured the signing of an agreement between measurement organizations to sort out problems in gauging audiences.Below is video of the presentation, “Digital Media and the Attention Economy.” Stay tuned at the end (or fast forward to it) for an unusual question from a nuclear physicist who maintains that social media has left us “lost in a jungle with no way out.”
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