VIDEO: How the identity economy works as the third-party cookie’s demise approaches
The video is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome and iOS will do to the worlds of media and marketing. Read the rest of that coverage here.
With third-party cookies going away, a new economy around anonymous identifiers is emerging.
The companies and consortiums developing these alternatives all say that their solutions are more privacy-safe than cookies were, but many of them require tools like email addresses, IP addresses or other assets that are even more invasive than cookies. Digiday produced a video that explains at a basic level how this emerging economy will likely function:
More in Media
Inside Bloomberg Media’s survival guide for the AI era
The business news publisher has yet to sign a content licensing deal with an AI company, but it did recently implement a new AI-powered on-site search engine.
Media Briefing: Overheard at the Digiday Publishing Summit, September 2025 Google search edition
Media execs aired their grievances about Google referral traffic and their souring relationship with platform during the Digiday Publishing Summit.
How EssentiallySports’ creator program benefits both sides of the equation
Over the past year, sports news publication EssentiallySports has employed creators to make in-house video and editorial content around major tentpole sporting events — and thus far, the experiment has paid off.