Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
VIDEO: How the identity economy works as the third-party cookie’s demise approaches
The video is part of the Digiday Privacy Preview, a digital issue of stories examining what the coming changes to Chrome and iOS will do to the worlds of media and marketing. Read the rest of that coverage here.
With third-party cookies going away, a new economy around anonymous identifiers is emerging.
The companies and consortiums developing these alternatives all say that their solutions are more privacy-safe than cookies were, but many of them require tools like email addresses, IP addresses or other assets that are even more invasive than cookies. Digiday produced a video that explains at a basic level how this emerging economy will likely function:
More in Media
Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom
The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead.
What DoorDash’s Instacart acquisition says about the modern delivery platform pitch
DoorDash’s announced plans to acquire Instacart for $17 billion point to the constant need to gain market share by diversifying services and offerings.
‘They hold us hostage’: Publishers furious over terms change still can’t quit Facebook
Publishers are pushing back against Meta’s AI scraping terms, testing their leverage over a platform they still rely on.