Save 35% on an annual Digiday+ membership. Ends June 5.
Andy Fisher, global data & analytics director, Starcom Mediavest, is a pro-data guy. But he’s not afraid to get a little cranky when it comes the digital media business’ love affair with impenetrable acronyms and direct response-centric thinking. At Digiday’s Data Management Summit in Deer Valley, Utah, Fisher was outspoken about the need for the number-crunching side of the digital media business to better recognize and cater to the minds of big traditional brands. Among his more memorable quotes were “this industry has missed the boat on a large number of tools that brand advertisers needs” and direct-response measurement that has driven this industry, and that just isn’t that relevant to brand advertisers.” He sat for a brief on the spot interview with Digiday on Tuesday.
More in Media
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.