Seven passes left to attend the Digiday Publishing Summit
Andy Fisher, global data & analytics director, Starcom Mediavest, is a pro-data guy. But he’s not afraid to get a little cranky when it comes the digital media business’ love affair with impenetrable acronyms and direct response-centric thinking. At Digiday’s Data Management Summit in Deer Valley, Utah, Fisher was outspoken about the need for the number-crunching side of the digital media business to better recognize and cater to the minds of big traditional brands. Among his more memorable quotes were “this industry has missed the boat on a large number of tools that brand advertisers needs” and direct-response measurement that has driven this industry, and that just isn’t that relevant to brand advertisers.” He sat for a brief on the spot interview with Digiday on Tuesday.
More in Media
Team hires, studio rental fees: The hidden costs of creators
The growth of the creator economy has empowered individuals to get into the business of media and entertainment with relatively few start-up costs. A camera, laptop and YouTube account are all one needs to upload their first video. But as creators become mainstream celebrities and scale up their business accordingly, they’ve started to incur more under-the-surface costs and fees, much like any media business.
Media Briefing: DOJ’s Google search trial remedies fall flat for publishers
The DOJ’s ruling means Google’s search engine remains deeply intertwined with AI, which some consider a “big win” for Google.
More money is flowing into creator marketing — just not directly to creators
Creators’ strategy regarding holiday marketing spending has shifted significantly, according to Collective Voice’s Holiday 2025 Creator Commerce Report. Sponsored content, once the lifeblood of creators’ brand revenue, is no longer the centerpiece, with 70 percent of creators saying traditional sponsored posts will make up less than a quarter of their holiday content.