Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Andy Fisher, global data & analytics director, Starcom Mediavest, is a pro-data guy. But he’s not afraid to get a little cranky when it comes the digital media business’ love affair with impenetrable acronyms and direct response-centric thinking. At Digiday’s Data Management Summit in Deer Valley, Utah, Fisher was outspoken about the need for the number-crunching side of the digital media business to better recognize and cater to the minds of big traditional brands. Among his more memorable quotes were “this industry has missed the boat on a large number of tools that brand advertisers needs” and direct-response measurement that has driven this industry, and that just isn’t that relevant to brand advertisers.” He sat for a brief on the spot interview with Digiday on Tuesday.
More in Media
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Creators embrace Beehiiv’s push beyond newsletters
Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.