The UK may require social networks to add warnings to autoplay videos
The Internet was left shaking yesterday after video showing a Virginia news crew being murdered on live television circulated on social media. What made matters even worse was that it started automatically playing on two major social networks without users’ consent resulting in anger.
British lawmakers want to change that.
Government officials are mulling a law requiring autoplay videos on websites, such as Facebook and Twitter, be embedded with a warning graphic before it plays, reports BBC News. They say that companies should be using “automatic and manual” techniques to identify controversial content.
“Social media, just like traditional media, should consider how shocking other content can be, and make sure consumers are warned appropriately,” Matt Warman, who heads up the Parliamentary Internet, Communications and Technology Forum, told the BBC.
He added: “For victims, friends and families it’s important to make sure that, in an online world without a watershed, users know what they’re about to see and have a reasonable opportunity to stop it.”
During the height of the video’s spread on Twitter yesterday, users were telling others how to turn off autoplay, which is hidden in the social network’s jungle of options. Warman blasted that saying that they “need to be aware that one size does not fit all.”
Digiday has reached out to Facebook and Twitter for comment, but we have not yet heard back.
Autoplay videos have become a staple on both social networks because of advertiser demands. But sifting through hours of content (Facebook garners 3 billion video views each day and growing) is a daunting task making this proposal seemingly implausible.
Paul Verna, an analyst at eMarketer told Digiday that it might not be possible to enact such a system.
“Our media is so rife with violent content, that it must be nearly impossible for filtering algorithms to distinguish between fictionalized violence and the real thing,” said Verna.
Photo via Shutterstock.
How NBC’s News Group is shaping NBCUniversal’s commerce bets
The nearly 50-person group now oversees two shopping shows, commerce sub-brands across three NBC News properties and direct deal-making for a growing list of sister brands.
Member ExclusiveMedia Briefing: How publishers with teen audiences are making their Instagram presences more inclusive
In this week's Media Briefing, media reporter Sara Guaglione reports on what Bustle and Teen Vogue are doing to make sure their Instagram accounts don't contribute to the platform's reported negative impact on teen girls' wellbeing.
‘Levers being pulled that are unseen’: Measurement errors inside Amazon’s OSP program setting publishers on edge
A series of reporting errors has become emblematic of a program that has grown increasingly frustrating for its participants over the past year.
SponsoredHow publishers can future-proof their contextual advertising strategy
Sal Cacciato, managing director, North America, video intelligence The discourse on contextual targeting has moved from “if” to “how.” Publishers are well aware that they need to be packaging their audiences in ways that enable contextual targeting, but many are still asking themselves what is the best way to achieve that goal. In a telling […]
Axios has made $1M in revenue from its eight-month-old software licensing business
Less than a year in, Axios HQ is bringing in more revenue than expected, but the challenges of a tech company are different than those of a media company.
Why The Telegraph thinks retiring some newsletters will actually help grow subscriptions
After shuttering a half-dozen newsletters this year and consolidating others, The Telegraph produces over 40 editorial newsletters, eight of which are exclusive to paid subscribers.