If you thought tweeting Foursquare check-ins was bad, wait for the retweets of other people’s check-ins. This and more in this week’s top industry tweets.
@rga, RGA, digital agency
Social, social, social
@petershankman, Peter Shankman, angel investor, consultant
@vikramsomaya, Vikram Somaya, vp, global operations and audience, Thomson Reuters
@markchucheong, Mark Chu-Cheong,director of sales, West Coast, Sharethrough
@jpramey, John Ramey, founder and CEO, isocket
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredHow ad tech is tackling waste by optimizing supply chains
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.