Twitter Career Center: Do you need a new job? Want to change careers? Well, then, you better be on Twitter. According to this article from Yahoo News, Twitter, more than Facebook (where people tend to interact with people they already know in real life), is an incredibly valuable resource when it comes to changing careers because it lets you broadcast your expertise and build up a large following within whatever industry you are aiming to move into. Because Twitter isn’t as personal as FB and because it’s more about broadcasting to large audiences rather than to networks of family and friends, Twitter lends itself to building one’s own personal brand (ew, I know I hate that phrase). For example, it’s easy to find top execs and industry leaders whom you’ve never met and follow them without being creepy, and hopefully they will eventually follow you back. Check out the tips on how to maximize your Twitter account for job seeking. Yahoo
Twitter, Where Cool Dies: On the other hand, apparently cool people aren’t on Twitter (duh?); at least when it comes to music people with good taste in music. Creative Social
Twitpic of the Day: The founder of Twitpic Noah Everett tweeted that he was being arrested, then to prove it, tweeted a picture of his view from the back of the cop car. Mashable
Tumblr of the Day: Art inspired by those annoyingonlinesecurity CAPTCHA test things. You know, that thing where you have to enter in the random words that are all squiggly that it generates so that it knows you are human. CAPTCHArt
Video of the Day: Here are some astounding stats about social media around the world. Can you believe social media is now the #1 online activity over porn?! Business Insider
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Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
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The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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SponsoredQ&A: How Jounce Media and Teads are framing SPO’s role in driving sustainability
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
