Turn, a demand-side platform, today launches its data-management platform, the Turn Audience Platform.
The move is part of a scramble by DSPs to differentiate and add more services. With the DMP, Turn’s agency customers will be able to construct plans by pulling in their own data and that of third-party providers, like Bluekai and Clearspring. The DMP also handles offline data, both a client’s own and that from third parties like Experian.
“Turn’s Audience Platform will enable brands to connect with their audiences more efficiently and allocate ad spend more intelligently,” stated Phillip Smolin, Turn’s vp of product marketing. “We are creating a strong focus on audience discovery to integrate online and offline data. We don’t want to just providing gateway, but create an open ecosystem.”
More in Media
AI royalties for small and midsize publishers: collective licensing’s next big play
Don’t credit OpenAI’s ChatGPT, credit corporate LLMs – enterprise RAG is what’s creating royalty revenue for publishers.
The Economist licenses its content to enterprise clients’ private LLMs
The Economist is among those to start licensing its content this way – having opened its API to corporate clients with their own data ring-fenced LLMs in August.
Media Briefing: Why some publishers are flipping their position on whether to block AI bots
Some publishers that blocked all AI bots are rethinking their stance, as AI platform traffic raises new monetization and access trade-offs.