The problem with being avant garde is that the public isn’t always ready for your art.
Yesterday, it was brought to my attention that there was a Twitter trend around the hashtag “adtechhaikus” started by Ari Paparo of Appnexus. I could only think of Three Lines, One Cat, the Digiday project that we started back in February involving digital media-related haikus and pictures of cats — a perfect juxtaposition of words and, well, cats.
It didn’t catch on with people as we had hoped it would, but, alas, we were before our time. Here are the top 5 ad tech haikus from Twitter yesterday. If you have your own ad tech haikus that you’d like us to pair with a cat image and put on Three Lines, One Cat, email it to me.
Top Five #adtechhaikus
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.