Digiday Video Awards host Chris Pfaff has rounded up his picks for the “edgiest” videos of the year. Do you think you have what it takes to go toe to toe with the best in the industry? Our deadline for entry is this Friday, Oct. 19.
Cokau’s “Prie Dieu”: If your idea of a good time is watching extreme close ups of insects cannibalizing each other under a black light, this is the 3 minutes and 14 seconds for you. “Great conceptual execution, high-gloss visuals and music, expertly directed,” said Pfaff.
Everynone’s “Symmetry”: The cubicle life leaves us all a little numb. Cue up this video and go emo. Inspired by the Radiolab segment “Desperately Seeking Symmetry,” these pairs of beautifully shot images so quickly provoke a full spectrum emotions the viewer barely has time to grasp them. “Worthy of the Whitney Museum video collection,” Pfaff said.
Kenny Powers, The K-Swiss MFCEO: If Kenny Powers bought the K-Swiss Sneaker company, he’d probably address letters to shareholders, “Konichiwa, bitches.” And also all of the below. “Extreme viral goes mainstream. K-Swiss remakes a brand with edgy content and the right wink at the audience,” Pfaff said.
http://www.funnyordie.com/videos/634f52e7d2/kenny-powers-the-k-swiss-mfceo-uncensored
Gotye, “Somebody That I Used to Know”: What’s that you say? You haven’t seen this video? You, sir, are a liar. Here it is again. “Conceptual performance art and motion graphics make for a sly, visual pun on a grand scale,” said Pfaff. “Great work that complements a No. 1 song.”
https://www.youtube.com/watch?v=8UVNT4wvIGY
More in Media
WTF is sell-side decisioning?
With programmatic processes speeding up, publishers and SSPs can do more merchandising of impressions before they are put up for auction through sell-side decisioning tactics.
Media Briefing: Reddit becomes a more noticeable source of publisher traffic
As generative AI eats into search traffic, publishers are increasingly turning to platforms like Reddit to drive audiences to their sites.
Epic aims to boost originality in Fortnite’s creator ecosystem
Creators believe new Fortnite updates, including a moderation “similarity score,” will help fix the platform’s persistent copycat issues.