Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Digiday Video Awards host Chris Pfaff has rounded up his picks for the “edgiest” videos of the year. Do you think you have what it takes to go toe to toe with the best in the industry? Our deadline for entry is this Friday, Oct. 19.
Cokau’s “Prie Dieu”: If your idea of a good time is watching extreme close ups of insects cannibalizing each other under a black light, this is the 3 minutes and 14 seconds for you. “Great conceptual execution, high-gloss visuals and music, expertly directed,” said Pfaff.
Everynone’s “Symmetry”: The cubicle life leaves us all a little numb. Cue up this video and go emo. Inspired by the Radiolab segment “Desperately Seeking Symmetry,” these pairs of beautifully shot images so quickly provoke a full spectrum emotions the viewer barely has time to grasp them. “Worthy of the Whitney Museum video collection,” Pfaff said.
Kenny Powers, The K-Swiss MFCEO: If Kenny Powers bought the K-Swiss Sneaker company, he’d probably address letters to shareholders, “Konichiwa, bitches.” And also all of the below. “Extreme viral goes mainstream. K-Swiss remakes a brand with edgy content and the right wink at the audience,” Pfaff said.
http://www.funnyordie.com/videos/634f52e7d2/kenny-powers-the-k-swiss-mfceo-uncensored
Gotye, “Somebody That I Used to Know”: What’s that you say? You haven’t seen this video? You, sir, are a liar. Here it is again. “Conceptual performance art and motion graphics make for a sly, visual pun on a grand scale,” said Pfaff. “Great work that complements a No. 1 song.”
https://www.youtube.com/watch?v=8UVNT4wvIGY
More in Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.