Digiday Video Awards host Chris Pfaff has rounded up his picks for the “edgiest” videos of the year. Do you think you have what it takes to go toe to toe with the best in the industry? Our deadline for entry is this Friday, Oct. 19.
Cokau’s “Prie Dieu”: If your idea of a good time is watching extreme close ups of insects cannibalizing each other under a black light, this is the 3 minutes and 14 seconds for you. “Great conceptual execution, high-gloss visuals and music, expertly directed,” said Pfaff.
Everynone’s “Symmetry”: The cubicle life leaves us all a little numb. Cue up this video and go emo. Inspired by the Radiolab segment “Desperately Seeking Symmetry,” these pairs of beautifully shot images so quickly provoke a full spectrum emotions the viewer barely has time to grasp them. “Worthy of the Whitney Museum video collection,” Pfaff said.
Kenny Powers, The K-Swiss MFCEO: If Kenny Powers bought the K-Swiss Sneaker company, he’d probably address letters to shareholders, “Konichiwa, bitches.” And also all of the below. “Extreme viral goes mainstream. K-Swiss remakes a brand with edgy content and the right wink at the audience,” Pfaff said.
http://www.funnyordie.com/videos/634f52e7d2/kenny-powers-the-k-swiss-mfceo-uncensored
Gotye, “Somebody That I Used to Know”: What’s that you say? You haven’t seen this video? You, sir, are a liar. Here it is again. “Conceptual performance art and motion graphics make for a sly, visual pun on a grand scale,” said Pfaff. “Great work that complements a No. 1 song.”
https://www.youtube.com/watch?v=8UVNT4wvIGY
More in Media
From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.
Condé Nast and Hearst strike Amazon AI licensing deals for Rufus
Condé Nast and Hearst have joined the New York Times in signing a licensing deal with Amazon for its AI-powered shopping assistant Rufus.
Media Briefing: AI payouts may be entering a new era
AI compensation is evolving — and new models, not just publisher demands, are driving the shift beyond flat-fee licensing.