Time Magazine probably wishes it lived in alternate universe right about now. Yesterday, the newsweekly revealed its latest cover showing Oculus founder Palmer Luckey wearing his virtual reality mask, leaping on some beach for some inexplicable reason. He’s also barefoot? The online version of the cover is animated and, well, it’s strange!
TIME’s new cover: Virtual Reality. Why it’s about to change the world https://t.co/1nbXSsF36w
— TIME.com (@TIME) August 6, 2015
The peculiar cover certainly did its job of getting the Internet to notice. The profile of Luckey, who sold his company to Facebook last year for a cool $2 billion, starts off just as awkwardly by stating that “Luckey isn’t like other Silicon Valley nerds” — reinforcing a stereotype that would make the #ILookLikeAnEngineer creator shaking her head.
And it wasn’t long until social media reacted to the cover with people tweeting memes and mashups that almost rivaled the iconic “New York Times Magazine” cover where Hillary Clinton was a moon.
The Daily Dot spearheaded the effort by tweeting out a picture of Luckey for followers to use. “The worse you are at Photoshop, the better,” they said before being being at the receiving end offensive mashups that can be seen toward the bottom of the thread. Time realized how ridiculous the cover and aggregated 37 of its favorite memes, too.
Not everyone hated it, though. Richard Turley, creator of some of his generation’s most iconic magazine covers during his time as Bloomberg Businessweek magazine creative director, told Digiday that he thinks that the weirder, the better.
“I support Time magazine’s futurology and its embrace of alternate three-dimensional conceptual parallel universes (digital or otherwise),” said Turley, who is now MTV’s Senior Vice President of Visual Storytelling. “Let the psychonauts free. Who’s to say what’s real anymore, anyway.”
The psychonauts certainly had their field day. Here’s a look at some of the better cover memes:
— Sean Pelletier (@PellyNV) August 6, 2015
— Matt Ufford (@mattufford) August 6, 2015
With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.