Connect with execs from The New York Times, TIME, Dotdash Meredith and many more

Each week we ask industry executives to explain how they use Twitter and then put them on the spot by highlighting five must-follows on the social network. This week, email magnate Ben Lerer gives his industry must-follows. Follow Ben on Twitter @benjlerer.
Ben: Twitter is my only communication with the outside world. My media consumption consists of content that gets emailed to me and Twitter, with zero direct visits to any website. I started off following too many people, but now I only follow people I actually want to hear from. My one wish is that the people I follow would share more weird personal stuff. I tweet when I’m out after a few drinks, and I think it makes for entertaining content. Not enough people do that.
Rob Fishman: @rbfishman
He has a good blend of highlighting interesting pieces of content and being self-deprecating in the best possible way.
AJ Vaynerchuk: @ajv
AJ is the smarter, better-looking, funnier and cooler brother; the below-the-radar Vaynerchuk. He knows more about fantasy baseball than any man who’s ever lived.
Brandon Berger: @brandonberger
My boy, B-Squared; I don’t care for his tweets, really, but he’s got wonderful hair.
Andrew Weissman: @aweissman
I love him. His weirdness permeates his stream like few men I know.
Neil Vogel: @neilvogel
Neil is a sarcastic guy who is not too self-promotional (aside from Webby season). He has a good balance of tweets. Not the same bullshit like propping themselves up. He’s creating content.
Ian Schafer: @ischafer
Because he’s a Mets fan.
More in Media

Three publishers’ workforce diversity reports show DEI efforts remain sluggish
Overall, staff diversity at The New York Times, Hearst and Condé Nast has either marginally improved or stalled in 2024, according to their annual workforce diversity data this year.

Retail media meets publishing: News UK, Future and Ocado tap clean room tech for smarter data targeting
News UK, The Independent, Immediate Media and Future are teaming up with retail media network Ocado to test clean room-powered data matching.

From sidelines to spotlight: Esports events are putting creators center stage
Esports events’ embrace of content creators reflects advertisers’ changing priorities across both gaming and the wider culture. In the past, marketers viewed esports as one of the best ways to reach gamers. In 2025, brands are instead prioritizing creators in their outreach to audiences across demographics and interest areas, including gaming.