Thrillist’s Ben Lerer’s Must-Follows

Each week we ask industry executives to explain how they use Twitter and then put them on the spot by highlighting five must-follows on the social network. This week, email magnate Ben Lerer gives his industry must-follows. Follow Ben on Twitter @benjlerer.

Ben: Twitter is my only communication with the outside world. My media consumption consists of content that gets emailed to me and Twitter, with zero direct visits to any website. I started off following too many people, but now I only follow people I actually want to hear from. My one wish is that the people I follow would share more weird personal stuff. I tweet when I’m out after a few drinks, and I think it makes for entertaining content. Not enough people do that.

Rob Fishman: @rbfishman
He has a good blend of highlighting interesting pieces of content and being self-deprecating in the best possible way.

AJ Vaynerchuk: @ajv
AJ is the smarter, better-looking, funnier and cooler brother; the below-the-radar Vaynerchuk. He knows more about fantasy baseball than any man who’s ever lived.

Brandon Berger: @brandonberger
My boy, B-Squared; I don’t care for his tweets, really, but he’s got wonderful hair.

Andrew Weissman: @aweissman
I love him. His weirdness permeates his stream like few men I know.

Neil Vogel: @neilvogel
Neil is a sarcastic guy who is not too self-promotional (aside from Webby season). He has a good balance of tweets. Not the same bullshit like propping themselves up. He’s creating content.

Ian Schafer: @ischafer
Because he’s a Mets fan.

More in Media

Why publishers are questioning the effectiveness of blocking AI web crawlers

Publishers are unsure if blocking AI web crawlers is enough to protect their content from being scraped and used to feed AI tools and systems.

Meta adds a human element to AI, while others warn it all could be too ‘human like’

New features include a new chatbot called MetaAI, Bing search integration, new AI image tools, and dozens of celebrity characters.

Financial Times targets U.S. and global readers with subscription app products

The Financial Times has launched another lower-priced, subscription-based mobile app product a year after the debut of FT Edit to reach international readers.