There’s now an MTV Moonman emoji for the #VMAs

First awarded in 1984, MTV’s Moonman award is getting an update for 2015.

In anticipation of this Sunday’s Video Music Awards hosted by IRL-emoji herself, Miley Cyrus, MTV unveiled a Moonman emoji for Twitter users, making it the first network to have its own award show emoji.

Tweets using #VMA and #VMAs will be tagged with neon-colored Moonman emoji created by fashion designer Jeremy Scott, who is also dressing Cyrus. The emoji was inspired by the actual Moonman award that will be given to winners and which also got a redesign by Scott last week.

MTV says the emoji only furthers the awards ceremony as an “iconic social event,” which is true because last year’s event garnered 12.6 million tweets, according to Nielsen Social. (Television ratings, however, dipped 18 percent compared to 2013.)

Of course, MTV isn’t the first to have its own Twitter emojis. Other live events, including the World Cup and Eurovision, also have teamed up with the social network to include mini-emojis with specific hashtags.

https://digiday.com/?p=132742

More in Media

Spotify’s video podcast program draws praise from creators — and skepticism from networks

Six months into the Spotify Partner Program, creators and podcast networks are split on the opportunity, with ad monetization at the core.

How iHeartMedia kept the tone and personality of its AI-translated podcasts

More than a year after iHeartMedia execs planned to debut a handful of AI-translated podcasts, those shows are finally seeing the light of day.

Illustration of a robotic hand giving a thumbs up with the word “GOOD!” on its display, symbolizing the positive impact of AI integration in ad tech.

Creators turn to agentic AI to manage fan engagement

Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.