There’s now an MTV Moonman emoji for the #VMAs

First awarded in 1984, MTV’s Moonman award is getting an update for 2015.

In anticipation of this Sunday’s Video Music Awards hosted by IRL-emoji herself, Miley Cyrus, MTV unveiled a Moonman emoji for Twitter users, making it the first network to have its own award show emoji.

Tweets using #VMA and #VMAs will be tagged with neon-colored Moonman emoji created by fashion designer Jeremy Scott, who is also dressing Cyrus. The emoji was inspired by the actual Moonman award that will be given to winners and which also got a redesign by Scott last week.

MTV says the emoji only furthers the awards ceremony as an “iconic social event,” which is true because last year’s event garnered 12.6 million tweets, according to Nielsen Social. (Television ratings, however, dipped 18 percent compared to 2013.)

Of course, MTV isn’t the first to have its own Twitter emojis. Other live events, including the World Cup and Eurovision, also have teamed up with the social network to include mini-emojis with specific hashtags.

More in Media

Digiday+ Research: Publishers’ programmatic revenue didn’t shake out the way they’d hoped, but it’s still a bright spot

Digiday+ Research found that publishers’ programmatic ad revenue didn’t quite live up to expectations this year, but they still see it as a growth area.

Google mouse

Media Briefing: For some publishers, Google referral traffic is down

For a couple of publishers, referrals from Google are down upwards of 60%.

climate change revenue

Lacking financial incentives, sustainability remains a hope, not a promise, in digital advertising next year

Reducing carbon emissions from the digital ad ecosystem is an important priority, but various players are skeptical that much can — and is — being done to practice sustainability.