First awarded in 1984, MTV’s Moonman award is getting an update for 2015.
In anticipation of this Sunday’s Video Music Awards hosted by IRL-emoji herself, Miley Cyrus, MTV unveiled a Moonman emoji for Twitter users, making it the first network to have its own award show emoji.
OOOH THEY MADE AN EMOJI OF MY @MTV MOON MAN REDESIGN !!! #VMAS !!! WE COME IN PEACE !!! pic.twitter.com/ekMnZDQe8X
— JEREMY SCOTT (@ITSJEREMYSCOTT) August 24, 2015
Tweets using #VMA and #VMAs will be tagged with neon-colored Moonman emoji created by fashion designer Jeremy Scott, who is also dressing Cyrus. The emoji was inspired by the actual Moonman award that will be given to winners and which also got a redesign by Scott last week.
Moschino’s creative director @ITSJEREMYSCOTT redesigned the @MTV #VMAs Moonman! https://t.co/fYYpEaU4fQ pic.twitter.com/IhfYIkDTZv — Moschino (@Moschino) August 18, 2015
MTV says the emoji only furthers the awards ceremony as an “iconic social event,” which is true because last year’s event garnered 12.6 million tweets, according to Nielsen Social. (Television ratings, however, dipped 18 percent compared to 2013.)
Of course, MTV isn’t the first to have its own Twitter emojis. Other live events, including the World Cup and Eurovision, also have teamed up with the social network to include mini-emojis with specific hashtags.
More in Media
Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown
To many video creators — particularly those with less of a TikTok presence — the brief takedown of CapCut on Jan. 18 and 19 came as a surprise. Most news reports about the impending ban were laser-focused on the short-form video app itself, leaving many observers unaware of the connection between the two apps.
LADBible Group CEOs plan for growth: £200m, IP, M&A and more
Lad Bible Group is defying the odds. Its revenue has tripled in five years, soaring from £30 million in 2020 to £90 million today.
Media Briefing: TikTok’s U.S. shutdown has little impact on publishers’ traffic and video strategies
Data shows the TikTok ban in the U.S. didn’t have much of an effect on publishers’ site traffic, while publishers focus efforts on their onsite short-form video strategies.