One slide wasn’t enough. Terence Kawaja, creator of the famed slide that categorized the messy world of ad technology, has spun out several more landscape slides. In all some 1,200 companies are covered across seven “Lumascapes,” named after Kawaja’s investment banking firm. The slides cover the fields of display, search, video, mobile, gaming, commerce and social. The unstated assumption of the slides is that big strategic players will scoop up or combine many of the companies on these slides. In fact, there has been much talk lately of big consolidations taking place, particularly in data-driven companies that are at the heart of advertising technology. Kawaja suggested to Digiday recently that players like Adobe, Akamai, IBM and even SAP could become major forces in advertising before long. Below is the social slide from Luma. Visit its website for the others.
More in Media
How kid-rearing tips are helping Willa Bennett reignite legacy media brands
Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.
Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
Experts share their thoughts on the most effective remedies to drive market impact.
Judge rules against Google in ad tech antitrust case
However, the DOJ failed to prove Google monopolized ad network market.