Apple’s launch of iAds a year ago this month was meant to usher in a new era of mobile ads that didn’t “suck,” but it hasn’t turned out that way as brand spending on rich media mobile units still lags.
The fault for this gap is, according to Medialets CEO Eric Litman, can be attributed to a branding problem within the mobile advertising industry itself. Rich media advertising on mobile, according to Litman, has been a victim of poor marketing. Although static display on mobile dramatically underperforms rich media, marketers have stuck with static advertising on mobile because many believe it’s “cheaper and easier” to put a standard banner on a mobile platform, and, Litman believes, the rich media industry hasn’t risen to the challenge of communicating the effectiveness of mobile in comparison to online’s standard returns.
Media Briefing: Publishers see a bump in commerce sales during Black Friday weekend despite economic downturn
Publishers' commerce businesses show positive signs that consumers are still shopping despite the economic downturn.
CNBC to test increases on its subscription prices next year
After seeing continued subscriber growth to its two products, CNBC will begin testing price increases next year.
How Apartment Therapy’s Riva Syrop is pivoting its events business around the economic climate
Apartment Therapy's event strategy closely revolves around its commerce business to appease both advertisers and consumers.
SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.