There’s no doubt we’re living in the Social Era. We just wrapped up the first social Olympics and we’re heading straight into the first social general election. Which is weird because we had Facebook and Twitter way back in 2008. I guess “the first social X” is like saying, “This is the year of mobile.”
Political conventions have made-for-TV theatrics, but this year, media outlets are taking that to the Web — both desktop and mobile. YouTube has created an Election Hub. Twitter has created specific hashtags for each convention. Even the respective parties have created their own apps. All of the major networks and cable news networks are streaming the conventions and many have created their own apps. So now you can watch a convention via three devices all at the same time.
And let us not forget the two candidates vying for supreme power also have their own apps.
One of the interesting things about this election’s use of technology is that each outlet (and politician) using an app now collects significant amounts of data. Media outlets can then take that data and provide it to their advertising partners to target you based on political affiliation; politicians can take that data and robocall you until the cows come home.
The era of social means just more ways to message people whether they like it or not.
Image via Shutterstock
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.