There’s no doubt we’re living in the Social Era. We just wrapped up the first social Olympics and we’re heading straight into the first social general election. Which is weird because we had Facebook and Twitter way back in 2008. I guess “the first social X” is like saying, “This is the year of mobile.”
Political conventions have made-for-TV theatrics, but this year, media outlets are taking that to the Web — both desktop and mobile. YouTube has created an Election Hub. Twitter has created specific hashtags for each convention. Even the respective parties have created their own apps. All of the major networks and cable news networks are streaming the conventions and many have created their own apps. So now you can watch a convention via three devices all at the same time.
And let us not forget the two candidates vying for supreme power also have their own apps.
One of the interesting things about this election’s use of technology is that each outlet (and politician) using an app now collects significant amounts of data. Media outlets can then take that data and provide it to their advertising partners to target you based on political affiliation; politicians can take that data and robocall you until the cows come home.
The era of social means just more ways to message people whether they like it or not.
Image via Shutterstock
-
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
-
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
-
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
-
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
-
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
-
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
