ValueClick Buys Greystripe: Greystripe, the mobile ad network most often associated with the gaming space, has now been acquired by ValueClick for $75 million. The mobile ad network space continues to get smaller, with Apple buying Quattro Wireless and Google buying AdMob. Each acquisition keeps getting lower and lower, which could spell trouble for other ad networks and platforms looking for an exit. VentureBeat
Nook Becomes a Tablet: While adventurous individuals having already taken the leap in the past to install native Android on their Nook, Barnes & Noble has provided an update that will actually sanction that use. While the version of Android ported over is not the tablet-focused Honeycomb, it’s still pretty useful. Adding Flash and a Nook app store to a device that was heavier than a Kindle, yet added nothing additional, might make it a better choice for the time being when it comes to e-book readers. ZDNet
More Signal? AT&T Offers a Suitcase Full: While there are currently portable cell boosters for home use, AT&T has offered a service for first responders to allow for establishing cell connection, both voice and data, when there’s no access to towers. The product costs $15,000-$45,000 and allows for a meager 14 simultaneous calls, so to us in NYC it would be fairly useless. But for disaster areas and in case of emergency, it could definitely provide some relief. It will be interesting to see what the level of adoption will be. Yahoo!
Elusive White iPhone Arrives: The white iPhone 4 is set to arrive this week. This may be enticing for users of the 3GS who have waited for the two-year contract to expire or crazy iPhone 4 users who need a new phone every 12 months, regardless. The plans for an iPhone 5 releasing in September seem to be more and more likely, which points to the iPhone 5 keeping the same size as the 4, to allow for black and white devices at launch. MobileCrunch
OpenFeint Acquired by Gree: Social gaming network OpenFeint has been acquired by leading Japanese social gaming platform Gree for $104 million. Gree, prior to the acquisition, boasted 25 million users, while OpenFeint brought in another 75 million users between iPhone and Android. The company originally started around the game Aurora Feint and then pivoted to focus on providing what Apple took its time to provide, a social gaming platform. OpenFeint is used by some of the largest mobile gaming companies in the space, such as EA, making it competitive with Apple’s own Game Center platform. MacApper
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.