The Signal: The App Gold Rush Meets Reality TV

 

Apprentice App Challenge: The app market is already overcrowded, but there’s money to made. You can be sure something has jumped the shark when it even tangentially involves Donald Trump. Count apps at that point. On the latest episode of The Apprentice U.K., the challenge was to create a mobile phone app. The challenge was to come up with an app in 24 hours. The real takeaway is that the app gold rush is clearly attracting get-rich-quick schemers, dreaming up ways to make millions off a fart application or some such nonsense. Check out how The Apprentice’s UK version of The Donald, Lord Sugar, described the app world: You didn’t need to go to a bank and ask for millions of pounds in investment. “You used your brains to come up with a product that you could develop quite simply and you can go and put it up on the Web and make some money. Because that’s the beauty of this business.” It sounds so easy, much like building a gold coin collection as a path to permanent financial riches! Don’t hold your breath for a big payday, considering the apps conceived included “Slangatang,” a soundboard app for regional dialects and Ampi-App, another soundboard but this time for animal noises. Digital Spy

Augmented Reality Coming Soon: LG’s Optimus 3D smartphone will be released this summer, and it features the world’s first augmented reality browser.  LG partnered with Wikitude to create this augmented reality browser. Check out the vid. Mashable

 

Wikitude World Browser 5 from Wikitude on Vimeo.

 

Mango: Microsoft has a lot planned for their Windows Phone Mango, but there won’t be official announcements until the fall. Until then there are of course speculations. Rumored new features include the Bing application (which means barcode scanning, OCR, QR tag recognition, and scanning of books, CDs, and DVDs), and Bing Audio, a Shazam like feature that recognizes songs. There will also possibly be a dictation feature for text messages. Ars Technica

 

No Chrome for Tabs: Google announced on the second and last day of I/O that they will not be bringing Google Chrome to tablets. Sundar Pichai, Senior VP of Chrome, said that they will continue to focus on Chrome for laptops. Endgadget

 

Mobile OS Maze: If you are a developer, how do you choose which platform to develop your app for? Check out Wireless Week’s platform-by-platform overview of advantages and disadvantages of the top mobile operating systems for developers. Wireless Week

https://digiday.com/?p=5076

More in Media

Roblox programmatic advertising

Roblox earnings: Why the platform paid out $280 million to creators in the last quarter

Content creators in Roblox, which the company often refers to as “developers,” are a very different beast from creators on other platforms.

Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet

Some podcast execs expanding their video production efforts aren’t won over by Spotify’s push into video podcasts yet, due in part to growth they’re seeing on YouTube.

A measuring tape slightly open with eyes on the measure. Representing measurement for omnichannel strategies.

Why LinkedIn is spotlighting the average watch time metric to support its video push

The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.