Tablet Taxi: Eco-friendly Wisconsin taxi company Green Cab is not only saving money by using hybrid cars, but it’s also being more cost efficient by using tablets. Yes, that’s right, instead of that annoying dispatch system, Green Cab uses a custom designed iPad app to schedule rides and take credit card payments. The app also enables drivers to communicate with each other through Skype and it uses Google Maps for real-time location data. When is this coming to NYC? WirelessWeek
Google Does Want Your Info: Surprise, surprise, it turns out Google does want your mobile location data. The San Jose Mercury News obtained internal Google emails from 2010 that confirm this; more specifically the emails reveal that smartphone location data collection became necessary for Google after their Street View cars’ collection of Wi-Fi information came under intense scrutiny from European governments and privacy advocates. Google will be testifying along with Apple on May 10 about why companies need to collect this personal data. Good luck. Forbes
No More Tethering: It was bound to happen sooner or later: wireless carriers are starting to block a wireless-tethering app, “Wireless Tether for Root Users.” It is still available on the Android Market, but if you have a Verizon, AT&T, or T-Mobile phone, you won’t be able to download or install it. Wired
Apps You Need: Check out Gizmodo’s guide to the best apps in 2011 for iPhone, Android, iPad and Windows Phone. Gizmodo
Mobile Market Stats: According to a recent International Data Corporation study, the global mobile phone market grew 19.8 percent in the first quarter of 2011. According to the study, the smartphone segment was responsible for this growth, particularly in emerging markets in like Asia/Pacific (excluding Japan), Middle East and Africa (MEA), and Latin America. Yahoo
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Dentsu’s support of a Black-owned podcast tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
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The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
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How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
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SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
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Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
