Smartphone Wars Continue: Microsoft just announced Tuesday at the Research In Motion’s Blackberry World conference that it will be partnering with RIM. Blackberry phones will now have Microsoft Bing search and maps apps. With Google and Apple smartphones to compete with, with this partnership between competitors be helpful? CNET
World Record: It’s official: Guinness World Records has certified the LG Optimus 2x as the world’s first dual-core smartphone. MobileCrunch
Game Time: We all use our smartphones for a range of multimedia activities: checking emails, using social networking sites, watching YouTube videos, etc; but guess what activity comes out on top? Gaming. According to data from Zokem, over 60 percent of smartphone owners game on a monthly basis using their handset. GigaOm
Martha Says: The queen of cooking and fancy table settings, Martha Stewart says she loves iPads and Samsung tablets. She sees tablets as the future and embraces them for her brand. Being the practical lady she is, she also sees the value of tablets’ large screens so that people don’t go blind from squinting. That’s a good thing. Wired
In-App Billing Woes: Google recently launched their in-app billing for the Android Market, which will help game and app developers do more business; but it’s not all smooth sailing. Ora Weissenstern outlines some of the challenges that developers may face in selling on the Android Market. VentureBeat
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.