iPhone Wireles Updates: There are rumors swirling that iOS 5 will be enable iPhone and iPad users to update wirelessly. That would be really great, but we will have to wait and see if and when over-the-air updates become a reality. Mashable
Android Over Apple: Several research firms have forecasted that the number of apps in the Android Market will surpass the number of apps in the Apple App Store by August 2011. Does this mean more revenue for mobile app developers in the Android Market? In the oversaturated app market, it’s hard to say whether or not this will be a good thing. TechCrunch
Tablet Time: Looks like Martha Stewart was on to something: tablets are taking over. According to a recent Nielsen survey, tablet usage is taking away from desktop, e-reader, and gaming device usage. GigaOm
Thin is In: Computer researchers are developing a phone that is as thin, flexible and light as paper. Cool. Apparently the material it is made out of is better for the environment too. Lightweight, durable, and eco-friendly? It sounds too good to be true—but then of course there’s the cost. The current prototype cost $7,000-$10,000 to make. Will this “PaperPhone” be the future of smartphones? Probably not with that price tag. ABC News
Apple Loosening Up: It seems that Apple may be loosening its notoriously restrictive iPad subscription plan to attract more publishers. The first major magazine publisher to agree to an Apple subscription plan, Hearst has agreed to offer its iPad apps for Esquire, Popular Mechanics, and O, The Oprah Magazine for $1.99 a month or $19.99 a year starting in July. Will other publishers follow suit? VentureBeat
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
