iPhone Wireles Updates: There are rumors swirling that iOS 5 will be enable iPhone and iPad users to update wirelessly. That would be really great, but we will have to wait and see if and when over-the-air updates become a reality. Mashable
Android Over Apple: Several research firms have forecasted that the number of apps in the Android Market will surpass the number of apps in the Apple App Store by August 2011. Does this mean more revenue for mobile app developers in the Android Market? In the oversaturated app market, it’s hard to say whether or not this will be a good thing. TechCrunch
Tablet Time: Looks like Martha Stewart was on to something: tablets are taking over. According to a recent Nielsen survey, tablet usage is taking away from desktop, e-reader, and gaming device usage. GigaOm
Thin is In: Computer researchers are developing a phone that is as thin, flexible and light as paper. Cool. Apparently the material it is made out of is better for the environment too. Lightweight, durable, and eco-friendly? It sounds too good to be true—but then of course there’s the cost. The current prototype cost $7,000-$10,000 to make. Will this “PaperPhone” be the future of smartphones? Probably not with that price tag. ABC News
Apple Loosening Up: It seems that Apple may be loosening its notoriously restrictive iPad subscription plan to attract more publishers. The first major magazine publisher to agree to an Apple subscription plan, Hearst has agreed to offer its iPad apps for Esquire, Popular Mechanics, and O, The Oprah Magazine for $1.99 a month or $19.99 a year starting in July. Will other publishers follow suit? VentureBeat
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?