‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Mobile’s Privacy Nightmare: It was bound to happen. Last week’s privacy controversy over mobile phone tracking is just the start of a long conversation over the implications of powerful computers that are with us at all times, argues Tom Krazit. Location services are undeniably powerful but consumers are understandably skittish of their actual whereabouts getting tracked. Krazit says these services will make a big mistake of they take the online ad industry’s example: “push the privacy boundary, apologize, take a small step back (but not all the way), and repeat until we’re all 6 billion walking marketing sensors.” PaidContent
Could Apple Learn from Facebook?: There are two ways to view the recent privacy uprooar over the iPhone tracking and storing where users are. One is the of-course-they-are reaction and the other is to scream bloody murder. There seems little in between. Randall Stross takes a needed nuanced approach in putting Apple’s privacy predicament up against Facebook. Perhaps surprisingly, Facebook comes out looking good. Stross maintains that Facebok has made missteps in user privacy, but it’s been able to offer users many more options. Could Apple and other mobile players like Google do the same? The New York Times
End of the Road for Incentivized App Installs?: The pressure to bump up download numbers has led to many, well, aggressive tactics. One of the most controversial is the incentivized app download. The way it works is a user playing a game will get an offer of some kind of virtual currency or other reward on the condition he downloads another app. These apps are rarely used, but the numbers can boost the developer’s App Store ranking, drawing in real users. Gurkbash Chahal says the days of these shenanigans are coming to a close. The CEO of RadiumOne, to be fair a rival monetization system to the incentivized app install networks, argues this “house of cards revenue stream that was not sustainable.” Apple’s recent moves to rejigger how it ranks apps should be an end to it. TechCrunch
Mobile Has Arrived at eBay: The year of mobile is at hand for eBay. The auction giant said it is on track to record $4 billion in mobile sales during the year. PayPal alone has seen mobile use surge. Its mobile payment volume more than quintupled from 2009 to 2010, and is on pace to top $2 billion this year. Mobile Marketer
Pity Color: It’s rough in the Silicon Valley fishbowl. The amount of time between building up stars and tearing them down is getting short. Poor Color was drawing sneers almost from launch, mostly for the fact that the photo-sharing app had the audacity to raise $41 million before even releasing its product. Naturally the product itself has been picked to pieces by impatient reviewers expecting the next Big Thing. Now no less than Silicon Valley kingmaker Michael Arrington is asking “how many mulligans does Color get.” Arrington deems Color, which is a mere six old, “has already struck out.” Repeat: the product has been in the market six weeks. Crazy times in Silicon Valley. TechCrunch
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