For Brides-to-Be: The digital version of Brides magazine is now available for download from the App Store. The digital version comes with all kinds of interactive features for excited brides-to-be, like bridal fashion show videos, digital shopping guides, and direct links to iTunes for individual songs and “BRIDES playlists,” oh and “mood videos” (not sure what those are). In case you brides need some more product placement, the app is introduced by the cast of Bridesmaids (in theaters now).
What If?: Everyone is talking about what will happen if and when A&T acquires T-Mobile, but guess what happens if the deal is rejected by federal regulators? AT&T will owe Deutsche Telekom, T-Mobile’s parent company, $6 billion, including $3 billion in cash. Yikes. CNET
iRumors: What will the iPhone 5 look like? A photo in a listing for a “crystal case for apple iPhone 5g,” found at an online Apple accessory store based in China shows a device inside the advertised case that looks like an iPhone 4 with a larger screen and a different location for the camera flash. Oh all of these changes! HuffPo
Checking In, Not so Hot: According to comScore’s latest MobiLens survey, looks like only 7 percent of U.S. wireless subscribers used check-in services in March. Wireless Week
Android Over iPad?: The new Galaxy Tab from Motorola might be able to give the iPad a run for its money. The Galaxy Tab is lighter and fits in the hand much easier than Motorola’s previous Honeycomb device, the Xoom, and the iPad2. Also, after the buzz at Google I/O, the Galaxy may become much more popular in the near future, which would attract more app developers. Will it outshine the iPad? No, probably not, but it may catch up to it. TechCrunch
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
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Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
