For Brides-to-Be: The digital version of Brides magazine is now available for download from the App Store. The digital version comes with all kinds of interactive features for excited brides-to-be, like bridal fashion show videos, digital shopping guides, and direct links to iTunes for individual songs and “BRIDES playlists,” oh and “mood videos” (not sure what those are). In case you brides need some more product placement, the app is introduced by the cast of Bridesmaids (in theaters now).
What If?: Everyone is talking about what will happen if and when A&T acquires T-Mobile, but guess what happens if the deal is rejected by federal regulators? AT&T will owe Deutsche Telekom, T-Mobile’s parent company, $6 billion, including $3 billion in cash. Yikes. CNET
iRumors: What will the iPhone 5 look like? A photo in a listing for a “crystal case for apple iPhone 5g,” found at an online Apple accessory store based in China shows a device inside the advertised case that looks like an iPhone 4 with a larger screen and a different location for the camera flash. Oh all of these changes! HuffPo
Checking In, Not so Hot: According to comScore’s latest MobiLens survey, looks like only 7 percent of U.S. wireless subscribers used check-in services in March. Wireless Week
Android Over iPad?: The new Galaxy Tab from Motorola might be able to give the iPad a run for its money. The Galaxy Tab is lighter and fits in the hand much easier than Motorola’s previous Honeycomb device, the Xoom, and the iPad2. Also, after the buzz at Google I/O, the Galaxy may become much more popular in the near future, which would attract more app developers. Will it outshine the iPad? No, probably not, but it may catch up to it. TechCrunch
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?