For Brides-to-Be: The digital version of Brides magazine is now available for download from the App Store. The digital version comes with all kinds of interactive features for excited brides-to-be, like bridal fashion show videos, digital shopping guides, and direct links to iTunes for individual songs and “BRIDES playlists,” oh and “mood videos” (not sure what those are). In case you brides need some more product placement, the app is introduced by the cast of Bridesmaids (in theaters now).
What If?: Everyone is talking about what will happen if and when A&T acquires T-Mobile, but guess what happens if the deal is rejected by federal regulators? AT&T will owe Deutsche Telekom, T-Mobile’s parent company, $6 billion, including $3 billion in cash. Yikes. CNET
iRumors: What will the iPhone 5 look like? A photo in a listing for a “crystal case for apple iPhone 5g,” found at an online Apple accessory store based in China shows a device inside the advertised case that looks like an iPhone 4 with a larger screen and a different location for the camera flash. Oh all of these changes! HuffPo
Checking In, Not so Hot: According to comScore’s latest MobiLens survey, looks like only 7 percent of U.S. wireless subscribers used check-in services in March. Wireless Week
Android Over iPad?: The new Galaxy Tab from Motorola might be able to give the iPad a run for its money. The Galaxy Tab is lighter and fits in the hand much easier than Motorola’s previous Honeycomb device, the Xoom, and the iPad2. Also, after the buzz at Google I/O, the Galaxy may become much more popular in the near future, which would attract more app developers. Will it outshine the iPad? No, probably not, but it may catch up to it. TechCrunch
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Dentsu’s podcast celebrating Black empowerment tries to do its part to fill the advertising inequity gap
The Dentsu-backed More Than That with Gia Peppers kicked off season 3 last week, featuring several major advertisers (and Dentsu clients) including Procter & Gamble, General Motors, Kroger and Mastercard.
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The Athletic’s Sebastian Tomich is looking beyond ads and subscriptions to reach profitability
The Athletic's path to profitability is set for 2025, and to achieve this goal, chief commercial officer Sebastian Tomich is focused on more than just selling ads directly to prospective advertisers.
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How newsroom unions intervene when members get laid off
Amid the recent wave of media layoffs, here are some of the ways newsroom unions are intervening.
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SponsoredAdvertising predictions that will shake up the media industry in 2023
Chris Kelly, CEO, Upwave Like many people, marketers and advertisers were ready to see 2022 come to a close. A year that started off promising was assailed by inflation, layoffs and the disastrous effects of RSV, the flu and additional COVID strains. Still, despite an uncertain outlook for 2023, there are plenty of reasons for […]
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Despite Q1’s slow start, publishers are bullish about events revenue for 2023
Publishers like BDG and Apartment Therapy are banking on events revenue to give them a leg up in 2023.
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Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
