Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
SponsoredHow agencies’ relationships with RMNs are continuing to evolve in 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners. […]
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
The Signal is a daily column that brings you the five things you need to know in the world of mobile.
Adobe AIR, Cross-Platform Pipe Dream: Adobe AIR sounded great when it launched for desktop computers. Many of us ran different applications through it, at least once, before realizing that those apps don’t run exactly like iPhone-style apps. Adobe is now bringing AIR to mobile. The code in AIR executes natively on the device, making it legal and approved by Apple as the apps would be submitted through the app store. Is Adobe trying to reclaim the spot they had with Flash in the mobile market? Gizmodo
Microsoft on Apps: It’s not a numbers game: Microsoft clearly has no interest in a “whose is bigger” game when it comes to apps. It claimes just 11,500 apps and purposely excludes many types. Breaking down the 11,500 is what’s even more interesting: 7,500 are paid, 1,100 are using advertising, and the rest are completely free. There has yet to be any sales data from Microsoft outside of those numbers. Microsoft is without a doubt still a bit player in the apps world. PC Pro
Time Warner Cable App Highs and Lows: Did you know that Time Warner Cable offers an iPad app that lets you stream television channels when you’re connected over WiFi in your home? It effectively gives you another screen and receiver, without having to pay for either. The app, which doesn’t work over 3G, is gaining and losing channels on alternating days this past week. Some networks are all for it, like ESPN, but others like MTV and Comedy Central don’t agree that they’re within their right to offer it. The messy situation is probably a harbinger of things to come as cable operators and content owners wrestle with new business models to fit new distribution avenues. WSJ
Amazon Goes NFC: Who would have thought that a company without a mobile phone or an operating system would be competing with Google and Apple at their own game. Amazon, who has quite a significant number of accounts and payment methods attached to it, is now taking on near field communication as a mobile payment option. With it clear that Apple and Google are both sniffing out the market, we’ll have to wait and see if Amazon takes the same play that they took with their Appstore by not entering the game first. VentureBeat
U.S. Government Funding Apps: A grant based system with $22 million in funding for the State Department’s Internet freedom program has just announced one of its first apps, a Panic Button. This app, only for Android (due to limitations in Apple’s operating system), allows you to wipe your phone with the click of a button. The use case gets sketchy when you think U.S. based, but in a foreign country this could save lives. This is not the first step the government has taken regarding Internet, mobile, or social media and how it can help around the world. It will be interesting to see what the rest of that $22 million can bring to life. TechCrunch
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