Apps are on Fire: Too many apps, too little time to sort through them all? Appsfire can help. Appsfire is an app discovery startup that just received $3.6 million in Series A funding from French investors Idinvest. Appsfire works on both iOS and Android systems and helps users find apps that suit their interests based on the apps they already have on their phones. Appsfire suggests apps on an Appstream, a live wall of apps that categorizes recommended, featured and hot apps. Users can tailor streams to their own preferences. NYT
Out With the Old: RIM shareholders are worried about the company’s declining performance and as a result may be pushing out founders Mike Lazaridis and Jim Balsillie. Ouch. TechCrunch
Not Good For Nokia: Things aren’t looking so hot for Nokia.The mobile phone maker just announced lowered sales and profit outlooks for 2011, sending its shares down 15 percent. Reuters
Android on Top: According to a recent Nielsen survey of smartphone consumers, Android is the most popular smartphone OS in the US coming in at 36 percent of smartphone devices, followed by Apple iOS smartphones at 26 percent, and RIM smartphones at 23 percent. Nielsen
Android Security: Google has removed about 24 apps from the Android Market that were found to contain malware, which can compromise personal data and mobile security. An estimated 30,000 to 120,000 Android devices were affected by these malicious apps. CNET
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?