Join us Sept. 14-16 in Miami to connect with top publishing leaders
In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin.
In an attempt to remedy the situation, it enlisted the help of college-focused ad sales firm Y2M, which became the exclusive third-party representative for the burgeoning social network’s ad opportunities. (Related: Inside Facebook’s Earliest Ad Deals)
It worked. In a matter of months, Y2M had brokered ad deals on “TheFacebook” with national brands including MasterCard, Paramount Pictures, Ford, The North Face, Verizon and even Apple.
Facebook continued to sell its own smaller deals, too, but this is the ad sales deck that Y2M salesman Josh Iverson took to market in October 2004.
More in Media
Google divestiture is dead — and publishers are fine with that
Publishers didn’t get a Google AdX breakup; they got behavioral remedies, promised transparency and a new reminder that Google’s real power lies in controlling demand, not pipes.
Marketers say usage rights are driving up the price to work with creators
Creator pricing’s biggest hurdle are usage rights, which can create confusion and frustration on every side of the negotiation table.
Media Briefing: What to expect at the Digiday Publishing Summit, September 2026 edition
Here’s a sneak peek at the topics that will be discussed onstage during the Digiday Publishing Summit, September 2026 edition.