In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin.
In an attempt to remedy the situation, it enlisted the help of college-focused ad sales firm Y2M, which became the exclusive third-party representative for the burgeoning social network’s ad opportunities. (Related: Inside Facebook’s Earliest Ad Deals)
It worked. In a matter of months, Y2M had brokered ad deals on “TheFacebook” with national brands including MasterCard, Paramount Pictures, Ford, The North Face, Verizon and even Apple.
Facebook continued to sell its own smaller deals, too, but this is the ad sales deck that Y2M salesman Josh Iverson took to market in October 2004.
More in Media
The top AI platforms for publishers, ranked
Digiday’s Jessica Davies and Sara Guaglione joined the Digiday Podcast to handicap the more than a half-dozen AI platforms, from Amazon to OpenAI, that have begun doing business with publishers.
Not all creators are the same: How the creator economy breaks down by business model
Breaking down the creator economy by business model, from audience-owned media companies to micro creators with a niche.
‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’
The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.