Join us Sept. 14-16 in Miami to connect with top publishing leaders
In June 2004, a new website called TheFacebook was struggling to gain the attention of major advertisers, despite the best efforts of then-CFO Eduardo Saverin.
In an attempt to remedy the situation, it enlisted the help of college-focused ad sales firm Y2M, which became the exclusive third-party representative for the burgeoning social network’s ad opportunities. (Related: Inside Facebook’s Earliest Ad Deals)
It worked. In a matter of months, Y2M had brokered ad deals on “TheFacebook” with national brands including MasterCard, Paramount Pictures, Ford, The North Face, Verizon and even Apple.
Facebook continued to sell its own smaller deals, too, but this is the ad sales deck that Y2M salesman Josh Iverson took to market in October 2004.
More in Media
An anatomy of the creator brand trip’s midlife crisis
The brand trip as we know it may be dead, but a newer, more genuine and engaging format is rising from its ashes.
European publishers are getting hit harder by AI bot scraping, report finds
European publishers face more AI bot scraping, fewer referrals and more ignored robots.txt rules than North American sites, report finds.
Walmart-backed gaming publication lays off editorial team
Brandy Berthelson — who had been Restart’s editor-in-chief — said on Bluesky last Friday that the “entire editorial team” at Restart was laid off.