The Internet has grown up as a separate medium, but its future might lie more in meshing with other media than trumping them, according to MediaMind founder and chief digital officer Gal Trifon.
“If you ask me about the future of digital media, I’ll tell you about convergence,” he said. “As consumers access information across multiple screens, advertisers who are now operating in complete silos will benefit from having systems, like ours, which will allow them to communicate with consumers across these channels.”
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Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
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Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.
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SponsoredHow publishers are fighting clickbait ads and protecting audiences
Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities. One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are […]
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Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Apple is often charged with 'predatory privacy' but some media execs quietly acknowledge the upside.