Did you know that Mount Everest has 3G mobile coverage? Yes, that’s right, you can update your Facebook status once you reach the top. Thank God! Anyway, here are few links.
Social marketing isn’t just about Facebook. Sort of reminds me of the first few years of mobile, when companies would launch a mobile app and call it their mobile strategy. A Facebook page is not your social strategy. (Forbes)
Your employer is expected to fulfill your basic needs. But smart employers understand they need to do more to foster creativity, drive innovation and improve productivity. Would I be as productive without the Digiday fridge stocked by our CEO? I don’t think so! (Fortune)
J. Crew’s CEO Mickey Drexler puts an emphasis on hospitality. He’s focused on making the workplace somewhere employees want to be. He tries to visit every store and meet all new hires to make them feel like they are important, even if their job is something small. (ABC News)
Want a better, more hard working staff? Let them work from home. A study finds that people who work from home do more than those that come into the office every day. (HBR)
Is Google a big loser after the Apple patent victory? Apparently, not quite. Analysts aren’t the least bit worried, claiming that Google’s brand is strong enough to live through it. (WSJ)
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?