Did you know that Mount Everest has 3G mobile coverage? Yes, that’s right, you can update your Facebook status once you reach the top. Thank God! Anyway, here are few links.
Social marketing isn’t just about Facebook. Sort of reminds me of the first few years of mobile, when companies would launch a mobile app and call it their mobile strategy. A Facebook page is not your social strategy. (Forbes)
Your employer is expected to fulfill your basic needs. But smart employers understand they need to do more to foster creativity, drive innovation and improve productivity. Would I be as productive without the Digiday fridge stocked by our CEO? I don’t think so! (Fortune)
J. Crew’s CEO Mickey Drexler puts an emphasis on hospitality. He’s focused on making the workplace somewhere employees want to be. He tries to visit every store and meet all new hires to make them feel like they are important, even if their job is something small. (ABC News)
Want a better, more hard working staff? Let them work from home. A study finds that people who work from home do more than those that come into the office every day. (HBR)
Is Google a big loser after the Apple patent victory? Apparently, not quite. Analysts aren’t the least bit worried, claiming that Google’s brand is strong enough to live through it. (WSJ)
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?