for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
The definitive Digiday guide to what’s in and out for the future of work
No-one could have predicted just how fast businesses would have to change in 2020 in order to cope with the fallout of the coronavirus pandemic. In retrospect, companies have described the crisis as a catalyst for change, both good and bad. General consensus is that the changes brought about as a result of enforced remote working and other business pivots won’t revert back to their pre-Covid-19 forms.
We’ve taken a look at what’s changed in Digiday’s definitive guide to what’s in and out for this new normal.

More in Media
The rise of deepfakes poses a new trust challenge for publishers
As AI deepfakes surge and become harder to detect, publishers are under pressure to fact-check content and safeguard credibility.
Adobe relies on Firefly to win over creators
Adobe wants Firefly to do for AI-native creators what Photoshop did for a generation of ad creatives – become the tool they can’t work without.
News UK turns The Times’ first-party data into synthetic audiences for advertisers
News UK is turning The Times’ first-party data into a synthetic audience planning tool for advertisers.