Not every DSP is reliant on third-party tracking cookies for targeting. Here are three approaching targeting differently. These companies, like the 30 ad networks that have registered their support for the White House’s Do Not Track proposals, have adjusted their own context of audience targeting to ride out whatever legislative storms that may arise.
Admantx uses semantic behavioral targeting to interpret keyword usage in social conversations, identify emergent spheres of influence and match ad inventory to content.
Peer39 is another real-time bidding enabled demand-side-platform that employs semantic web technology to permit audience segmentation and responsive inventory management.
DataXu is a DSP that uses a campaign-specific algorithm to provide insights for audience discovery and targeted real-time bidding within a context-driven strategy.
More in Media
Why LinkedIn is spotlighting the average watch time metric to support its video push
The company believes more creators will make the jump to LinkedIn for the opportunity to be in front of marketers, investors and other business decision-makers.
How publishers pull YouTube viewers to shop on their sites, with Architectural Digest’s Amy Astley
The Condé Nast-owned publication has recorded a four-times increase in revenue for its “Open Door” series and is planning a relaunch of its AD Shopping property, Astley said on the Digiday Podcast.
AI Briefing: DeepSeek’s emergence from nowhere shows open-source is eating the world
After recent AI developments, ad tech execs ponder the prospect of Big Tech loosening their stranglehold on the industry.