Lock in a year of Digiday+ for 35% less. Ends May 29.
Not every DSP is reliant on third-party tracking cookies for targeting. Here are three approaching targeting differently. These companies, like the 30 ad networks that have registered their support for the White House’s Do Not Track proposals, have adjusted their own context of audience targeting to ride out whatever legislative storms that may arise.
Admantx uses semantic behavioral targeting to interpret keyword usage in social conversations, identify emergent spheres of influence and match ad inventory to content.
Peer39 is another real-time bidding enabled demand-side-platform that employs semantic web technology to permit audience segmentation and responsive inventory management.
DataXu is a DSP that uses a campaign-specific algorithm to provide insights for audience discovery and targeted real-time bidding within a context-driven strategy.
More in Media
Twitch tweaks monetization tools to try and help smaller creators build a following
Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.