The Best of Digiday in 2011

Digiday ended the year on a great note. Our traffic is up four times the start of the year, and we’re finding success in our approach that brings honesty to writing about what’s really going on in digital media. Thanks for reading us, commenting and telling us when we’re wrong. We’re excited for 2012, when we’ll have a new website that will make present our content in much nicer format.

Our editors selected their favorite stories from 2011. Here they are:The Wild West of Video Ads by Mike ShieldsWhere’s the Luma Slide for Branding by Brian Morrissey

The Trouble with Trading Desks by Mike Shields

Ad Tech’s Glass Ceiling by Carla Rover

Why Few Brands Are on Tumblr by Saya Weissman

5Qs: Rishad Tobaccowala by Brian Morrissey

Mapquest: The Case of the Oddly Popular App by Anne SherberBridging the Brand-Tech Divide by Carla RoverEntrepreneurs Should Say No to Silicon Valley’s Bully by Vanessa Camones

The Best Agency Creatives’ Tumblrs by Saya Weissman

https://digiday.com/?p=992

More in Media

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased

Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators.

Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue

Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.

Media Briefing: Apple News ad monetization still ‘abysmal’ for some

Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory.