Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Perhaps the V in the VMAs should actually stand for Vine.
While much of the conversation surrounding the MTV Video Music Awards last night happened on Twitter, it was Vine that had the most interactions among all social networks, social measuring service CrowdTangle tells Digiday.
MTV’s official Vine account was ripping, remixing and slicing the most memorable moments during the awards show. Interactions on the Twitter-owned app, which is counted in “loops,” towered that over social networks, including Twitter, Facebook and Instagram.
The top Vine, showing Kanye West channeling us all by pretending to fall asleep during the show, amassed nearly 11 million loops. That’s way higher than MTV’s most popular tweet, which raked in 91,000 favorites and retweets combined. Its most-liked Instagram that garnered 75,000 likes.
“For live events that are hoping to generate short, viral moments on social media, Vine is just about the perfect format,” CrowdTangle cofounder and CEO Brandon Silverman told Digiday.
Here are last night’s top five most popular Vines, mostly thanks to Kanye:
Kanye cuddles with Kim: 10.6 million loops.
Kanye “announces” his run for president: 8 million loops.
Miley Cyrus’ backup dance draws confusion: 7.1 million loops.
Kanye confirms he’s high: 4.9 million loops.
The Weeknd grooves in front of flames: 3.7 million loops.
More in Media
Forbes launches dynamic AI paywall as it ramps up post-search commercial diversification plans
For the latest Inside the publisher C-Suite series, Digiday spoke to Forbes CEO Sherry Phillips on its AI-era playbook, starting with its AI-powered dynamic paywall to new creator-led commercial opportunities.
Creators embrace Beehiiv’s push beyond newsletters
Creators are embracing Beehiiv’s new website, product and analytics tools to help them grow beyond the competitive newsletter space.
Media Briefing: Publishers turn to paid audience acquisition tactics to tackle traffic losses
Publishers facing declining organic traffic are buying audiences through paid ads and traffic arbitrage, and using AI tools to do it.