Perhaps the V in the VMAs should actually stand for Vine.
While much of the conversation surrounding the MTV Video Music Awards last night happened on Twitter, it was Vine that had the most interactions among all social networks, social measuring service CrowdTangle tells Digiday.
MTV’s official Vine account was ripping, remixing and slicing the most memorable moments during the awards show. Interactions on the Twitter-owned app, which is counted in “loops,” towered that over social networks, including Twitter, Facebook and Instagram.
The top Vine, showing Kanye West channeling us all by pretending to fall asleep during the show, amassed nearly 11 million loops. That’s way higher than MTV’s most popular tweet, which raked in 91,000 favorites and retweets combined. Its most-liked Instagram that garnered 75,000 likes.
“For live events that are hoping to generate short, viral moments on social media, Vine is just about the perfect format,” CrowdTangle cofounder and CEO Brandon Silverman told Digiday.
Here are last night’s top five most popular Vines, mostly thanks to Kanye:
Kanye cuddles with Kim: 10.6 million loops.
Kanye “announces” his run for president: 8 million loops.
Miley Cyrus’ backup dance draws confusion: 7.1 million loops.
Kanye confirms he’s high: 4.9 million loops.
The Weeknd grooves in front of flames: 3.7 million loops.
More in Media
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.
The World Cup is a big chance for retail media to prove itself to advertisers
The World Cup, being much longer than other sporting events with more opportunities for campaigns, will likely serve as a case study for future retail media activations.
AI ‘girlfriend ads’ are fueling a new wave of MFA sites
AI-generated “girlfriend ads” are driving traffic to made-for-advertising sites filled with low-quality content and ads.