Once consumers acquire a tablet, the amount of time they spend with their computers, with their e-readers and, even with their televisions drops, according to research conducted by Millennial Media.
According to the research, the tablet is gaining ground as a go to device in virtually every category. In the second quarter of 2011, consumers used tablets where they had previously used other technologies in surprising numbers. Since they acquired tablets, 27percent of consumers reduced the time they browsed on the internet on their computer; 29 percent checked their email less frequently on their computer, 27 percent watched fewer videos on their computer and 23 percent used their eReader less frequently. Perhaps most surprisingly, 19 percent watched fewer shows or movies on their TV.
The research also revealed that even as the Android operating system continues to gain ground, iOS ad impressions grew 18 percent, quarter-over-quarter while Android impressions grew only 11 percent during the same period. And app developers continue to be drawn to the iPhone, iPod Touch and iPad: Apple devices represented 49 percent of application platform mix.
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Experts tip in-house operations and retail media as the most fertile landscape for new job market entrants
Although 'readjustment' and 'flexibility' will be required from those laid off by Big Tech.
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Member ExclusiveMedia Buying Briefing: What a tour through Dentsu and Microsoft’s metaverse campus says about the future of digital marketing
Digiday gets a guided tour through Dentsu and Microsoft's metaverse campus, where clients can test out retail concepts or build showrooms in the virtual world.
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SponsoredPublishers are adapting advertising strategies for a privacy-first world
Tina Iannacchino, senior publisher director, Seedtag So much of the attention around the death of third-party cookies and its impact on the digital advertising industry is focused on the implications for brands and consumers, which is far from the complete picture. The digital publishing industry in the U.S. is massive and set to be shaken […]
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The Washington Post invests in climate coverage as its team expands to over 30 journalists
The Post's climate team continues to expand as the publisher makes big bets on the beat drawing younger audiences.
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‘Halloween is when Christmas ends’: A look at publishers’ pre-Black Friday commerce content playbooks
Publishers' Black Friday coverage plans are starting earlier and earlier but commerce teams are evolving to meet the demand.
