Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.
More in Media
Top Roblox creators don’t view brand deals as a significant revenue stream
Five Roblox creators told Digiday that their brand deals have always offered far smaller payouts than direct avatar item sales.
AI-powered paywalls and the Trump Bump: A look inside the state of the publishing business
Ahead of the spring 2025 Digiday Publishing Summit, this week’s Digiday Podcast previews the top topics likely to dominate discussion among media executives.
Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
Digiday+ Research’s second annual report on publishers’ revenues examines the state of the group’s revenue streams, from traditional ad revenue to events and subscriptions, featuring interviews with executives from The Guardian, Dow Jones, Forbes, Business Insider and The News Media Alliance.