Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Digiday is at SXSW. We’ll profile startups that solve real problems for brands, agencies and publishers; report the scuttlebutt outside the convention hall; and shoot video interviews with digital media leaders. Our coverage is made possible through the sponsorship of Vitrue, the social media management platform.
Ford’s made social media an important part of its marketing strategy. Global director of social media Scott Monty discusses how the carmaker works with startups, what brands can learn from startups and what startups don’t get about big brands like Ford.
More in Media
Media Briefing: How publishers spent summer 2024
How the digital media industry spent summer 2024.
Madison and Wall forecast $397 billion in 2024 ad spend
However, despite their rhetoric, marketers are emphasizing ‘performance’ over quality content.
How publishers are experimenting with Reddit — even without a formal publisher program
While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform.