Watch Digiday’s Programmatic Advertising Breakfast

Today, Digiday hosted a two-hour Programmatic Advertising Breakfast featuring speakers from The New York Times, Business Insider and Google at the Grand Hyatt in New York City. Matt Prohaska, programmatic advertising director at The New York Times, will explain how the Times is expanding its ad tech offerings, and Pete Spande, chief revenue officer at Business Insider, will discuss how new publications can be grown with automated media. Scott Spencer, director of product management at Google, will be dismantling myths around programmatic video.

Below is an embedded Livestream of the event for those who are not able to attend.

Livestream brought to you by Aol-Networks-logo-ForLight-v01

https://digiday.com/?p=46663

More in Media

Q&A with Jessica Chan, Perplexity’s head of publisher partnerships

Perplexity’s new head of publisher partnerships Jessica Chan shares how the AI tech company is wooing publishers, from what the program offers now to what she hopes to add to the program next year.

Media Briefing: Publishers’ strategy on Bluesky is TBD

Some publishers are seeing more referral traffic from Bluesky than from Threads already. But both platforms are still “small potatoes” when it comes to referring traffic to their sites.

Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions

The 2024 Subscription Index examines and measures publishers’ subscription strategies across several different digital touch points. This third installment of the research series looks at some of the top lifestyle-focused publications in the U.S.