Stats Snapshot: IBM’s State of Marketing 2011

IBM’s study of  online and direct marketers from major brands listed “turning data-into-action” as their number one organizational imperative.
“The market has matured,” stated Colin Shearer, IBM’s predictive analytics strategist in advance of the study’s release. “Businesses are now aware of the clear potential analytics holds for them, exemplified in numerous high-ROI cases.This technology has gone from use in innovative projects driven by line-of-business visionaries to being a competitive must-have.”
Other findings include:
Read the entire study here.

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