According to a new report by MediaMind, conventional audience measurement metrics that do not adjust for user cookie deletion overestimate the number of unique users by up to threefold. MediaMind’s method of measurement, the adjusted unique, divides the number of total impressions by the average frequency of cookie deletion. The study was based on 26 billion impressions served in the U.S. and Europe from January to December 2010.
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Member ExclusiveMedia Buying Briefing: How Gale became the “tip of the spear” for Stagwell Media Network’s growing agency roster
Multi-discipline agency Gale was founded in 2014 as a research and CRM-driven shop that always was intended to be built upon. When media was added into the offerings, Gale hit another gear of growth.
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Top takeaways from the Digiday Publishing Summit
Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.
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Digiday partners and invests in Marketecture, deepening its ad tech content and expertise
The two companies have joined forces to help close the gap between buyers and vendors by shining a light on the multibillion-dollar ad tech industry.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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Media employees face no consequences for ignoring return-to-office requests — yet
Employees and union members at a number of media companies had not heard of anyone facing disciplinary actions for continuing to work from home.
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How ad tech aims to build back better
After the disruption of GDPR, the digital media sector is marching back up hill.
